Daiso’s “Princess Necklace” Is Becoming A Celebrity Craze In Korea, And It’s All Because Of Han So Hee

The so-called “Princess Necklace“, which retails for 1,000 won at Daiso, is currently out of stock.

Recently, there have been a number of goods that have emerged as trendy items among renowned celebrities. It’s a baby toy from Daiso, a Japanese home goods retailer.

The “Princess Necklace and Earring Set“, which costs only 1,000 won, began gaining popularity after actress Han So Hee uploaded a snapshot of her birthday party in November of last year.

Han So Hee shared a photo of herself smiling while wearing a necklace and earrings with huge red gems on a silver background at the moment. Netizens who saw it said, “It looks like a luxury brand“, yet this product was known as a Daiso product, so it drew more attention.

Since then, various celebrities have been photographed wearing the “Princess Necklace and Earring Set“.

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Kim Ha Neul shared an Instagram photo of herself wearing a princess necklace and earrings set at the event and birthday celebration sites arranged by the staff in February.

Taeyeon from “Girls’ Generation” showed off her toy fashion on tvN‘s “Amazing Saturday“. Taeyeon appeared at the moment, sporting a toy princess bag, a plastic heart-shaped necklace set, and a crown.

In addition, singer Seolhyun, Umji, and actress Lee Yoo Bi all posted selfies with the same toy, attracting attention.

Is it as a result of this? Currently, images of people wearing these princess-style plastic ornaments can be found on many social media platforms and online groups. There are over 500 posts with the hashtag “#PrincessSet,” and hashtags like “#DaisoPrincessNori” and “DaisoPrincess” are also trending.

I can’t even figure out the stock situation of the head office and the expected date of wearing it“, a Daiso clerk told Edaily of the princess necklace and earring sets being out of stock.

Daiso attributed this tendency to a surge in party culture following the emergence of COVID-19, and stated that sales of party decoration items such as genuine products, cake toppers, and birthday candy required for party meal preparation increased compared to the previous year.



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