RIIZE is breaking boundaries with their latest track, “Impossible,” as they explore the genre of house music, a departure from the usual K-pop sound.
This bold move has not only captured the attention of EDM enthusiasts worldwide but has also expanded the reach of K-pop itself.
The explosive reception on YouTube is a testament to the song’s global appeal. The official music video surpassed 5.4 million views within just two days of its release, topping YouTube’s trending charts in the music category for consecutive days.
The song’s popularity has spurred a wave of derivative content on YouTube, including reaction videos from creators in various countries like South Korea, Japan, North America, and Europe.
Renowned dancers, both domestically and internationally, have also contributed to the buzz around “Impossible.”
They have voluntarily created diverse content related to the song, including dance analyses and cover performances.
RIIZE has shown appreciation for these efforts by individually acknowledging and thanking the dancers who initiated the song’s ‘challenge’ on their official social media platforms.
“Impossible” has also made significant impacts on various global charts. It quickly climbed the ranks on the iTunes Top Songs charts in nine regions worldwide, secured the second spot on China’s QQ Music trend chart, and reached third place on Japan’s Line Music Real-Time Top 100.
This release marks the beginning of a three-month-long mega-promotion campaign leading up to the release of RIIZE‘s first mini-album in June.
The promotional strategy, akin to the ‘multi-title’ approach previously exemplified by NewJeans, has garnered significant industry-wide attention, potentially signaling a shift in the pattern of idol comebacks from weekly to monthly cycles.
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