Red Velvet‘s Joy graces the pages of ‘Allure Korea’ in a delightful pictorial titled ‘Scent of Joy,’ exuding a feminine and floral vibe ideal for the season of blossoms.
In the captivating images, Joy is adorned in vibrant pastel hues, striking poses alongside an array of Fresh products including Hesperides Grapefruit, Citron De Vigne, Lily Jasmine, Rose Morning, and Sugar Lemon.
Each fragrance is described as encapsulating the essence of spring, from the invigorating tang of grapefruit to the alluring scent of flowers, and the refreshing sweetness of lemon and sugar.
Having served as a brand ambassador for Fresh since July 2023, Joy’s association with the brand adds an extra layer of authenticity to the campaign.
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