Seoul Milk’s latest TV advertisement for ‘A2+ Milk,’ featuring actress Park Eun Bin, has piqued interest, particularly regarding the identities of the child models appearing alongside her.
Released on April 5, the ad introduced Park Eun Bin as the new ambassador for ‘A2+ Milk’ and showcased her alongside three child models.
What caught the attention of viewers was the remarkable resemblance between Park Eun Bin and the child models.
However, it was later revealed that the faces of the child models were generated using artificial intelligence (AI) technology, overlaying Park Eun Bin‘s face onto them.
This innovative approach was employed by Seoul Milk to depict Park Eun Bin‘s growth stages, from childhood to adulthood, mirroring the changes in the product packaging.
A spokesperson from Seoul Milk Cooperative explained, “We chose Park Eun Bin, whose acting journey has been documented since childhood, to embody the fresh concept of our milk advertisement.”
This unique blend of technology and creativity aims to capture the essence of growth and continuity associated with the brand.
Korean netizens were surprised after finding out that the faces of the child models were replaced using AI technology, and commented, “I thought they looked very identical,” “I think the advertisement should’ve mentioned somewhere that the child actors were replaced using AI programming,” “I was able to notice that the children were CGI,” and “AI programming is amazing these days.”
On the other hand, netizens commented, “If they didn’t mention that it was AI technology, I would’ve never noticed,” “How far are they going to take AI technology?” and “Is it okay for them to use AI program like this without disclosing it?”
Meanwhile, this is not the first time that AI technology has been used to replace the faces of child actors.
Recently, in the popular Netflix Drama, ‘A Killer Paradox,’ AI technology was used to replace the face of the child actor for Son Seok Gu‘s younger character.
At first, Son Seok Gu‘s child actor garnered much attention for his striking resemblance to the actor, but it was later revealed that the production team used AI technology using Son Seok Gu‘s actual childhood photos.
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