Lee Hyori has made a triumphant return as the face of GUESS jeans, marking her comeback to the brand after a remarkable 15-year hiatus.
On March 28, GUESS revealed the captivating photos from their ‘Timeless Denim’ campaign featuring Lee Hyori.
Prior to the release, the brand had teased audiences with sneak peeks on March 15, building excitement for the long-awaited collaboration with the iconic singer.
Lee Hyori‘s reunion with GUESS has been met with widespread acclaim, with fans praising her effortlessly chic charisma showcased in the latest pictorial.
Lee Hyori for GUESS in 2009:
Korean netizens and fans commented, “She’s so awesome as always,” “She’s so charismatic,” “Wow…” “Unnie…” “I love Guess Jeans, I must go buy more,” “She’s so pretty,” “I thought Suzy was the model for GUESS, did her contract finish with them?” “She will forever be the most legendary,” “She looks so awesome,” and “She’s my role model since I was in elementary school.”
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