Jeju Samdasoo’s choice of Lim Young Woong as its new endorsement model reflects the brand’s strategic decision to reach a broader demographic, particularly targeting consumers in their 50s and 60s.
Transitioning from IU, who has been the face of the brand since 2020, to Lim Young Woong suggests a shift in the marketing approach to appeal to a diverse audience.
The brand’s previous endorsement models, including Jo Jung Suk, Lee Seung Gi, and Kim Hye Soo, have also been prominent figures in the entertainment industry.
These strategic partnerships aim to leverage the popularity and influence of these celebrities to enhance the brand’s visibility and connect with consumers.
Lim Young Woong, known for his singing talents, broadens the spectrum of celebrities associated with Jeju Samdasoo, and his endorsement is likely to contribute to the brand’s continued success and recognition in the market.
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