HyunA, the renowned music industry icon, is making a comeback with her trademark “sexy concept”.
However, her music often receives mixed reviews, with some praising it while others criticize the inclusion of “sexuality” as part of her musicality.
On November 6, music agency AT AREA officially announced that they have signed an exclusive contract with HyunA, hailing her as the best performer in K-pop and a true trendsetter in terms of new music and performances.
To mark this announcement, HyunA released a video on YouTube titled “This is HyunA‘s ‘Attitude’ AT AREA (Performance Video)”.
The video not only shared the news about her exclusive contract but also treated fans to a performance.
Despite the focus on her new agency and music, the attention seems to be fixated on HyunA‘s provocative outfit.
Her over-exposed attire often overshadows her intention to share new music and performances.
Throughout her career, HyunA has consistently released sexy songs such as “Bubble Pop”, “Troublemaker”, “Red”, and “Lip & Hip”. This commitment to a sexy concept has raised questions about whether her music is defined solely by this image.
In 2018, HyunA publicly revealed her relationship with DAWN, and the couple signed exclusive contracts with the same agency. They collaborated on album activities and made joint appearances on TV shows.
However, they later announced their breakup, reverting back to a professional relationship. Now, with HyunA signing with AT AREA, the same agency as DAWN, rumors of a reunion have sparked curiosity. Her relationship status and its impact have become more intriguing than her exclusive contract. As a result, concerns and criticisms have emerged in the industry surrounding HyunA‘s potential to showcase more than just her signature concept.
Some critics argue that in order to have a lasting career as a solo artist, she needs to expand her genre and gain recognition beyond a set concept. On the other hand, there are songs like “Show Window” and “Flower Shower” where HyunA demonstrates her potential for other concepts. These songs showcase a different voice, tone, and vocal range alongside her rap skills. However, they went largely unnoticed by the general public. Despite these concerns, HyunA will be introducing new music at her new agency. As an artist who has been loved in the music industry for a long time, her next challenge is definitely worth watching.
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