BTOB, the famous K-pop group, is saying goodbye to Cube Entertainment after 11 long years.
On November 6, Cube Entertainment officially announced that BTOB‘s contract had reached its end, and they decided to part ways without renewing it.
This marks the end of an era for the group’s time with Cube Entertainment, and it’s been quite a ride for both sides.
Cube Entertainment released the following statement:
“Hello, this is Cube Entertainment. We want to share our official statement regarding BTOB’s future endeavors. We had extensive discussions with BTOB members prior to the expiration of our second exclusive contract, and we mutually agreed not to renew it. This decision means that Cube Entertainment and BTOB members, Seo Eunkwang, Lee Minhyuk, Lee Changsub, Lim Hyunsik, Peniel, and Yuk Sungjae, are concluding an 11-year partnership.
BTOB, which debuted on March 21, 2012, has become a third-generation K-pop sensation known for their exceptional singing and beloved music. We express our gratitude for BTOB’s remarkable achievements during their long tenure with Cube Entertainment and thank their devoted fans, MELODY, for their unwavering support.
While our journey with BTOB ends here, we wholeheartedly support their promising future and new beginnings. Thank you for showing your love to BTOB during this transition.”
Netizens shared their thoughts on this development:
“I’m glad they’re staying together as a group. I hope they don’t face the same fate as Beast. Maybe they’ll join a new company together.”
“Will Eunkwang still be on the Board of Directors?”
“It’s no surprise why everyone’s leaving Cube.”
“(G)I-DLE must be feeling the pressure now that they have to carry the company.”
“With everyone leaving Cube, I wonder if (G)I-DLE will follow suit when their contracts expire. Maybe they’ll have more leverage in negotiations as a popular 4th generation girl group.”
“After 11 years, it’s time for them to move on.”
“Is this the end of Cube? This seems a bit dramatic.”
“Not yet. (G)I-DLE is still there, so they need to persuade them or face a tough situation.”
Meanwhile, it’s been reported that Pentagon member Hongseok is also parting ways with Cube Entertainment, following in the footsteps of other members.
Stay tuned for updates on both the Pentagon and BTOB‘s future activities.
Source[1]
