Actress Kim Ji Won who first made a splash as the vibrant “orange girl” back in 2010, is now riding high on the wave of her career.
Her unforgettable roles in ‘Descendants of the Sun’, ‘Fight for My Way’, and ‘My Liberation Notes’ have etched her name in the hearts of viewers. Currently, she’s creating a stir with her latest project, ‘Queen of Tears’, which is set to outshine tvN’s record-breaking ‘Crash Landing on You’.
Kim Ji Won‘s blend of radiant beauty, impeccable character interpretation, positive persona, and scandal-free reputation has paved the way for a bright future. As she breathes life into the character Hong Hae In from ‘Queen of Tears’, we’re left wondering what’s in store for her next.
With her rising fame comes an influx of job and endorsement offers. She’s already been selected as the new ambassador for the soju brand ‘Chum Churum‘, replacing Han So Hee. It’s predicted that she’ll soon be the face of finance, cosmetics, and outdoor brands.
Given her convincing portrayal of a reliable and skilled chaebol heiress in the drama, it’s likely that financial ads emphasizing trust and reputation will be on the horizon. With Hana Bank reaping the benefits of choosing Lim Young Woong as their model, it’s intriguing to guess which financial firm will pick Kim Ji Won next.
In the cosmetics realm, top celebrities usually dominate the basic sector, which centers on hydrating products. The color sector, featuring products for specific facial features like lips and eyebrows, is generally fronted by idol singers for short-term contracts.
Considering the buzz around Kim Ji Won‘s beauty in each episode of ‘Queen of Tears‘, it’s anticipated that she’ll ink a 2-year contract worth roughly 2 billion won. If she becomes a global model, courtesy of the Netflix effect, her earnings could potentially double.
An insider from an ad agency revealed, “The standard contract between a top star and a cosmetic company spans two years, with a customary one-year extension.” They also noted that other actresses are keen to secure drama contracts to avoid being overshadowed by Kim Ji Won.
Advertisers typically prefer their models to maintain a high profile, either through acting or TV show appearances, to maximize marketing synergy.
This is why agents start scouting for the actor’s next gig three months before the contract wraps up, and why they appear on shows like ‘You Quiz’ or Han Ga In‘s ‘Outside the Tent is Europe’.
Long-time favorites IU and Suzy are also expected to join Kim Ji Won in the outdoor sector, which caters to women in their 20s and 30s. With established models like Kim Tae Ri, Son Na Eun, aespa‘s Winter and Karina, Jeon Somi, and others, Kim Ji Won is set to make a big splash.
The industry is keeping a close eye to see if she’ll team up with Eider model Kim Soo Hyun, as Eider wouldn’t want to pass up such a golden opportunity.
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