IU has recently stepped into a new role as the global brand ambassador for Estée Lauder, and it’s causing quite a stir online!
While the top brass at Estée Lauder are over the moon about IU joining their team, the fans have been airing their views, and they’re a mixed bag.
Justin Boxford, the global honcho at Estée Lauder, is all praises for IU‘s global appeal and her knack for connecting with fans through her music and social media. Kyumoon Lee , the big shot at Estée Lauder Asia Pacific, also commended IU‘s talent, passion, and dedication.
IU herself is thrilled to be part of Estée Lauder, a brand that’s a hit with women all over the globe and was founded by a trailblazing female leader. But what’s the word on the street?
IU‘s photos for Estée Lauder have become a hot topic on community board, but the reactions are split down the middle:
“I don’t think this brand suits her. And her ash blond hair? Not a good look for beauty.”
“Her blonde hair doesn’t scream Estée Lauder. Black or brown would’ve been better.”
“She’s gorgeous, but she doesn’t fit the Estée Lauder image.”
“Not feeling the hair, idk.”
“First time seeing a brand pick the wrong face. Maybe if her hair was healthier and she ditched the contacts, she’d fit the brand better.”
“Am I the only one who likes her hair in these shots?”
“Darker hair color would be better.”
“I don’t know, it doesn’t really fit her.”
“She doesn’t suit this brand.”
“She looks pretty to me :)”
What are your thoughts?
Source[1]
