LE SSERAFIM is all set to rock the stage at the United States’ biggest music festival, the ‘Coachella Valley Music and Arts Festival‘. And guess what? They’re already making waves with massive outdoor ads!
On March 2, Source Music, the group’s agency, put up a gigantic billboard in Los Angeles, California, USA. This billboard, a whopping 11m wide and 3.2m tall, features the stunning portraits of the five members alongside the words ‘LE SSERAFIM SATURDAYS COACHELLA‘.
It’s a shout-out to fans that LE SSERAFIM will be lighting up the ‘Coachella‘ stage on two Saturdays (April 13th, April 20th).
The billboard, strategically placed on the roadside from Los Angeles to Palm Springs Market, en route to the ‘Coachella‘ venue in the Indio desert, has been a hit. Fans have been flocking to the site for snaps, creating quite the buzz.
‘Coachella‘, which kicked off in 1999, is one of the U.S.’s top music festivals, drawing over 200,000 spectators each year. LE SSERAFIM has made history by being the quickest Korean act to land a solo gig at the festival post-debut.
Following in the footsteps of BLACKPINK, they’re the second K-pop girl group to feature in the official ‘Coachella‘ lineup, a testament to their soaring global popularity.
With their third mini album ‘Easy‘ riding high on the charts, both the title track and other songs are fan favorites. Their ‘Coachella‘ performance is set to catapult them to even greater heights.
In other news, Spotify, the world’s leading music streaming platform, announced on April 5th that the songs ‘Smart‘ and ‘Easy‘ from LE SSERAFIM‘s third mini album have secured the 119th and 173rd spots respectively on the Weekly Top Songs Global chart. This marks their sixth week of double charting success.
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