Hair & scalp care brand Kérastase has selected IVE‘s Jang Wonyoung, an icon of the 4th generation K-POP, as their brand ambassador.
Kérastase announced that they chose Jang Wonyoung as their ambassador because her healthy and bright image, and above all, her beautiful hair aligns with the image that the brand pursues.
In the campaign photoshoot, Jang Wonyoung showcased healthy and voluminous hair without any damage using Kérastase‘s representative products, Thermique and Elixir Ultime, and presented various hair stylings.
A Kérastase official said, “We are pleased to be with Jang Wonyoung, who exudes confident and bold charm,” and asked for a lot of interest in the various hair stylings that can be seen in this photoshoot.
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