Juyeon from The Boyz has caught the attention of fans with his latest fashion choice. On November 7, Juyeon attended a photocall event for the sportswear brand ‘Moose Knuckles’ at the Hyundai Department Store Mokdong brand in Yancheon-gu, Seoul.
Juyeon wore a glossy black jacket paired with black cargo pants from Moose Knuckles, which made him look incredibly stylish and garnered a lot of attention on the internet. What intrigued netizens even more was the way Juyeon effortlessly pulled off the look, restoring Moose Knuckles’ image in Korea.
Previously, the brand had suffered due to its association with ‘Iljin fashion,’ which refers to the attire worn by bullies in Korean schools. Iljins are notorious for making the lives of their innocent peers miserable through constant bullying and exclusion.
In South Korea, Moose Knuckles inadvertently became popular among Iljins, which caused the brand to gain a contentious reputation.
However, Juyeon‘s fashionable representation of Moose Knuckles has been praised by Korean netizens for turning the brand’s image into a more positive one.
With his stylish outfit, Juyeon successfully dissociated the brand from its previous notoriety, making it appear cool and desirable.
Korean netizens expressed their thoughts on Juyeon‘s outfit, stating, “Moose Knuckles probably wanted this to be their brand image all along,” “He looks incredibly good-looking,” “He gives off an effortless vibe, as if he’s just wearing comfortable clothing at home and threw on the jacket to go to the convenience store,” “His face speaks for itself,” “He kind of looks like an Iljin when dressed like that… They should do something about his tank top… Why match it with the jacket?” “Wow,” and “He’s so sexy.”
Overall, Juyeon‘s fashion choice has not only captivated the attention of fans but also helped reshape the brand’s image in a positive way.
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