Group RIIZE has been chosen as the newest face of Coca-Cola’s beverage brand Fanta, as announced on April 18th.
RIIZE is quickly gaining recognition, living up to their name with hits like ‘Get A Guitar’, ‘Talk Saxy’, and their latest single ‘Siren’, which dropped on the 3rd of this month.
Coca-Cola’s decision to partner with RIIZE aligns with the group’s genuine charm and lively persona, reflecting Fanta’s fresh and joyous brand image.
A Coca-Cola representative expressed excitement about the collaboration, noting the similarities between RIIZE‘s rapid ascent and the introduction of the new ‘Fanta Zero Orange Fragrance’. They emphasized the anticipation for the dynamic synergy that RIIZE will bring to the Fanta brand.
To kick off the partnership, Coca-Cola will unveil a Fanta ad campaign featuring RIIZE on April 22nd, capturing the essence of Fanta’s refreshing and exhilarating appeal.
Source(1)
