ILLIT, the youngest sibling and latest addition to the girl groups at HYBE LABELS and BELIFT LAB, is already making waves as the newest trendsetter in K-Pop, even before their official debut.
The group, consisting of members YUNAH, MINJU, MOKA, WONHEE, and IROHA, is set to make their debut on March 25 with their highly anticipated 1st mini-album, ‘SUPER REAL ME.’
Their journey with Acne Studios began with a front-row appearance at the brand’s FW24 catwalk show in Paris on February 28.
Now, they are gracing Acne Studios’ SS24 global campaign, setting the stage for their future in the fashion world.
Acne Studios Creative Director Jonny Johansson expressed his excitement about collaborating with ILLIT, stating, “Music is a big part of my life and often inspires me; music and fashion are so intertwined. Right now, it is all about K-Pop. We loved the idea of working with a band from the start of their career and growing with them. We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation.”
ILLIT shared their enthusiasm for the collaboration, saying, “It is such an honor to work with a global fashion house like Acne Studios even before our official debut. We’re very excited to see how the campaign will be received, and we hope our chemistry will highlight the best sides of both ILLIT and Acne Studios.”
As the third girl group to debut under HYBE LABELS and the first under BELIFT LAB, home to the renowned ENHYPEN, anticipation continues to grow for ILLIT‘s debut, promising a fresh and exciting addition to the K-Pop scene.
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