Lee Hyori’s ’10 Minutes’ Ignites Y2K Nostalgia Wave on Social Media

Lee Hyori’s iconic track “10 Minutes,” which is now 21 years old, is making a grand comeback on the international stage.

The song is trending alongside the Y2K fashion revival, primarily fueled by the viral “10 Minutes Challenge” on TikTok.

The challenge has seen enthusiastic participation from global Gen Z and Millennial demographics.

Participants of the challenge are emulating Hyori’s iconic makeup and stage outfits from the early 2000s, creating a cultural phenomenon that echoes through hashtags like ‘2000s Leehyori Makeup’ and ‘2000s Asian Makeup’ on TikTok.

The challenge involves replicating Hyori’s distinctive eye makeup that emphasized bold, glamorous looks, and her long, straight hair styled with caps and tank tops, reflecting the era’s aesthetic.

One of the most notable features of this makeup trend is the eyebrows. While current styles favor a soft, arched brow that extends the tail, Lee Hyori‘s makeup stayed true to the natural shape of the brows, adding a nostalgic authenticity to the recreations.

Her tanned skin paired with nude lips is another hallmark that participants aim to replicate.

The “10 Minutes Challenge” has seen many international fans participate. They incorporate the song as background music, mimic the key dance moves, or lip-sync to the lyrics while gripping a cap.

Their videos are often captioned with witty comments like “Flip in a few seconds” or “Back to 2000s,” adding a playful element to the challenge.

Lee Hyori, born in 1979, initially rose to fame as a member of the popular girl group Fin.K.L before achieving solo success with several hits.

She currently resides in Jeju Island and has recently resumed appearing in commercials and increasing her entertainment activities.

As the “10 Minutes Challenge” continues to gain traction, fans are eagerly anticipating whether Lee Hyori herself will join in, further solidifying her status as a trendsetter long after her initial peak.



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