On April 15, fans were thrilled to see BLACKPINK‘s ROSÉ unexpectedly appear at the Sulwhasoo Pop-Up store in Seoul, where she represents the skincare brand as a Global Ambassador.
Her surprise visit caused a stir on social media, quickly becoming a hot topic among fans worldwide.
As mentioned before, Sulwhasoo aims to enhance its global influence with the help of ROSÉ while also ensuring a top-notch experience for its customers.
The brand is gradually reaching out to the “MZ Generation,” encompassing both millennials and Generation Z, in its expansion efforts.
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