Bibi is making waves as the new model for Uniqlo, marking a major milestone in the fashion world!

On April 15, the Japanese brand Uniqlo revealed their Spring/Summer 2025 campaign featuring none other than the singer and actress Bibi.

In the ad, Bibi confidently rocked Uniqlo's popular bra tops, showcasing her unique style and bold charm that have earned her a loyal fan base.

A representative from Uniqlo shared their excitement, saying, "Bibi’s strong, individual charisma will resonate with women everywhere. Her styling photos will truly highlight the appeal of Uniqlo’s bra tops."

But what makes this campaign even more remarkable is the fact that Bibi is the first Korean celebrity to model for Uniqlo in over 6 years. This comes after the infamous 'No Japan' boycott, which was sparked by rising tensions between South Korea and Japan. The boycott saw Uniqlo, one of Japan's leading brands, take a huge hit, with major stores in places like Myeongdong and Hongdae closing down.

The boycott had its peak in 2019, following Japanese Prime Minister Shinzo Abe’s decision to increase export restrictions to South Korea. Uniqlo, like many other Japanese brands, struggled during this period. However, over the last year, Uniqlo has been making a strong recovery, seeing a 5.3% sales growth and hitting 1.6 trillion KRW in sales.

Uniqlo's comeback has been significant, with the brand reaching an operating profit of 148.1 billion KRW. Now, with Bibi on board, all eyes are on how her collaboration will impact Uniqlo’s image, as they aim to reassert their position in the competitive SPA industry.

Bibi, who made her debut as a singer in 2019 with the hit song "Soap," has been rising in popularity ever since. Her recent track "Bamyanggaeng," released in February, gained attention from fans worldwide. Beyond music, Bibi has ventured into acting, starring in the 2023 film Hwaran and in the role of Goo Ja Young in SBS’s Hot Blood Priest 2. It’s clear that this multi-talented artist is only just getting started.

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Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.

On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.

Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.

Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”

Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."

She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."

She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”

Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”

Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.

He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."

He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”

Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”

That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”

He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”

Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!

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