IVE’s superstar Jang Wonyoung has been named the official ambassador for Dyson’s hair devices in South Korea, and fans are loving it!
On April 8, Dyson Korea announced the exciting news, sharing stunning photos of Jang Wonyoung as their new face for their line of hair products.
Jang Wonyoung, who has become a global sensation with IVE—a group that has achieved five consecutive million-seller records—is admired for her timeless beauty.
Her authenticity and unique charm have made her a role model for fans of all ages, everywhere.
Known for her remarkable growth as an artist, Jang Wonyoung is praised not only for her musical talent but also for her visuals, fashion, and overall presence.
She’s built her identity through constant transformation, which is why Dyson Korea chose her as their hair device ambassador.
Her healthy, radiant hair and passion for pushing boundaries made her the perfect fit for the brand, known for its innovative beauty technology.
In her statement, Jang Wonyoung said, “I believe the secret to perfectly pulling off various concepts as an idol is having healthy hair. The Dyson Airwrap I often use helps keep my hair healthy while also providing easy and quick styling—it’s an essential product for me.” She also added, “I’m excited to work hard as Dyson Korea’s ambassador and show more sides of myself with Dyson’s amazing technology.”
Kathleen Pierce, head of Dyson’s Beauty division, also shared her excitement: “We’re thrilled to work with Jang Wonyoung, who is not only an owner of the Dyson Airwrap but also an iconic figure in South Korea. We’re looking forward to inspiring many people through our collaboration.”
Meanwhile, Jang Wonyoung and IVE have been keeping busy! They recently wrapped up their successful 2025 IVE 3rd fan concert, 'IVE SCOUT', held on April 5 and 6 at the Seoul Olympic Park KSPO Dome.
The group is now gearing up for their upcoming Japan tour, starting with concerts in Aichi on April 12 and 13, followed by performances in four more cities across Japan.
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