Kim Soo Hyun’s downfall is happening fast, and it’s not just in Korea.

Following his controversy, international businesses are cutting ties without hesitation. Videos of employees removing his standees and posters are going viral online.

One clip shows staff taking down a Kim Soo Hyun-themed photo booth, while another captures a hospital worker in Thailand tossing his life-sized standee into the trash.

The backlash stems from allegations that Kim Soo Hyun was romantically involved with the late Kim Sae Ron since she was a minor and ignored her financial struggles.

Given his immense global popularity through My Love from the Star and Queen of Tears, international fans are deeply disappointed, with some even calling for his retirement from the industry.

In Korea, brands that once proudly endorsed him are now in crisis mode.

Outdoor ads featuring him have been removed, and luxury brand Prada announced, “Considering the gravity of the issue, we have decided to terminate our contract.”

Even cosmetics brand Dinto, which initially said they would "wait and see," has now confirmed they are officially canceling his contract through legal measures.

With his career on pause, his segments in the MBC variety show Good Day are also set to be completely edited out. All eyes are now on what Kim Soo Hyun’s next move will be.

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BLACKPINK’s Jennie once again proved she’s a fashion queen!

On March 6–7, Jennie held The Ruby Experience show at the Peacock Theater in Los Angeles, where she met fans in person. But aside from her performance, it was her outfit that had everyone talking!

Jennie stunned in a stylish sleeveless top and a black mini skirt, but the real showstopper was her choice of accessories—sky-blue stockings and striking red high heels.

To top it off, she draped a luxurious fur coat over her shoulders, giving off major elegance and confidence.

Throughout the event, Jennie showcased various eye-catching looks. One of her most talked-about outfits was a white bodysuit with a deep neckline and a lingerie-inspired design.

While some fans loved the bold choice, others had mixed reactions, sparking debate online.

Meanwhile, Jennie officially made her solo comeback with her first full-length album, Ruby, released on March 4.

The album consists of 15 tracks, covering a wide range of genres. The title track, "Like JENNIE," was written and composed by Jennie herself, highlighting her unique personality and creativity.

The song delivers a powerful message—embracing confidence, being unapologetically yourself, and realizing that no one can take your place.

Despite the ongoing discussions about her fashion choices, one thing is clear—Jennie knows how to command attention, both on and off the stage.

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