
PRADA has also decided to part ways with Kim Soo Hyun.
According to Herald POP on March 14, the luxury fashion brand has officially ended its contract with Kim Soo Hyun. The decision was reportedly made after serious discussions, considering the gravity of the situation.
Kim Soo Hyun has been under fire following allegations that he was in a relationship with the late Kim Sae Ron since she was a minor. As the controversy grows, brands that previously worked with him have been cutting ties one after another.
Some companies have announced that they will not be renewing their contracts, while others have already started removing his promotional images. PRADA also appears to have taken action to protect its brand reputation.
Meanwhile, Kim Soo Hyun’s agency, Gold Medalist, has denied the allegations in a lengthy statement. They stressed that Kim Soo Hyun is suffering from severe psychological distress and clarified that he only dated the late Kim Sae Ron for two years after both had reached adulthood.
With the controversy still unfolding, many are watching closely to see how it will affect Kim Soo Hyun’s career moving forward.
Source: [1]