Kim Soo Hyun is caught up in a shocking controversy, and now even the advertising industry is reacting.

On March 12, OSEN reported that airline J recently made a 2015 commercial featuring Kim Soo Hyun private. The move immediately sparked speculation that it was linked to the late Kim Sae Ron’s passing and the rumors surrounding their alleged relationship.

Back in 2015, J Airline used Kim Soo Hyun as a model to promote its brand across Asia, featuring him in various ads, both online and offline, as well as inside and outside its aircraft.

However, as people started questioning the timing of the ad being taken down, the airline quickly clarified, saying, “We had already removed all past ads featuring former celebrity models, including Kim Soo Hyun, back in January, after the Muan Airport incident. This has nothing to do with the recent controversy.”

Kim Soo Hyun is currently an advertising model for multiple big-name brands, including Homeplus, Shinhan Bank, Tous Les Jours, Eider, Prada, Jo Malone, and more. Now, all eyes are on how these companies will respond to the situation.

Some brands have already taken action. Eider removed Kim Soo Hyun’s images from its website and social media, while restaurant chain Shabu All Day also wiped his photos from its official accounts.

Homeplus removed his image from its app’s loading screen, and beauty brand Dinto confirmed, “All scheduled activities related to the model have been put on hold.” However, Dinto’s CEO added, “I will trust and wait. Rather than being swayed by uncertain matters, I want to focus on what I can and must do.”

On March 10, the YouTube channel Garo Sero Institute (Gaseyeon) uploaded a video titled Kim Sae Ron’s Death Led by Kim Soo Hyun (Dated for Six Years Since She Was 16).

In the video, they claimed to have statements from a person identifying as Kim Sae Ron’s aunt, who alleged that Kim Soo Hyun was in a relationship with Kim Sae Ron for six years, starting when she was still a minor.

They also alleged that he played a major role in the early days of his agency, Gold Medalist, and that after Kim Sae Ron’s DUI scandal, he distanced himself from her while demanding a large sum of money in compensation.

Despite Gaseyeon’s claims being unverified, the controversy has sparked a flood of malicious comments against Kim Soo Hyun. Others argue that people should wait for the full story to unfold.

Gold Medalist strongly denied the allegations, calling them “completely false” and stating that they are preparing to take “the strongest possible legal action” against the rumors.

As the situation continues to escalate, many are wondering—will more brands follow in taking down Kim Soo Hyun’s ads? And will his agency’s legal action be enough to put an end to the growing controversy?

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Red Velvet’s Yeri has touched fans with a heartfelt tribute to her late friend Kim Sae Ron.

On March 12, Yeri posted a photo on her social media, showing herself with a woman believed to be Kim Sae Ron. The two were seen affectionately linking arms, reminding fans of their close friendship.

But what really caught attention was the message Yeri shared alongside the photo. She included lyrics from Jennie’s song "Slow Motion (feat. Zico)", which has gained meaning after Jennie revealed she wrote it "for one special friend."

Yeri specifically highlighted this line:
"I didn't leave ya, I still see ya."

Yeri and Kim Sae Ron were known to be best friends in the entertainment industry. Their bond was so strong that when Yeri took her first-ever vacation, she chose to travel to Bali with Kim Sae Ron.

Seeing Yeri’s emotional post, fans left messages of support, saying:
"This is so heartbreaking..."
"Yeri and Sae Ron had such a precious friendship."
"We miss you, Sae Ron."

Meanwhile, Kim Sae Ron’s family recently made shocking claims through the YouTube channel Garo Sero Institute. They alleged that she had been in a six-year relationship with Kim Soo Hyun since she was 15 years old and that her former agency, Gold Medalist, initially covered the ₩700 million KRW (~$530,000 USD) for her DUI accident, only to later demand repayment after her contract ended.

It was also claimed that Kim Sae Ron had posted an old photo with Kim Soo Hyun in an attempt to get in contact with him or his agency, as they had allegedly cut her off.

However, Gold Medalist firmly denied all allegations, stating, “The claims made by Garo Sero Institute regarding actor Kim Soo Hyun are completely false.”

As more details continue to unfold, fans are remembering Kim Sae Ron for the person she was, not just the controversies surrounding her. Yeri’s post has reminded everyone of the beautiful friendships she had in the industry.

What are your thoughts on Yeri’s emotional tribute? Let us know in the comments.

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