IVE is proving their power once again! The group has officially claimed the No. 1 spot in the March girl group brand reputation rankings, leaving BLACKPINK and aespa behind.

On March 9, the Korean Business Research Institute released its March 2025 brand reputation rankings for girl groups, and IVE took the top position. BLACKPINK followed at No. 2, while aespa came in at No. 3. TWICE and (G)I-DLE rounded out the top five at No. 4 and No. 5, respectively.

IVE members Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo secured a brand reputation index of 6,213,599, marking a 5.26% increase from their February ranking.

Their strong results come from a participation index of 353,600, media index of 1,055,659, communication index of 1,719,917, and community index of 3,084,423.

Meanwhile, the overall girl group brand reputation data saw a 10.36% decrease compared to February, with total data points dropping from 56,077,037 to 50,265,719.

Koo Chang-hwan, director of the Korean Business Research Institute, shared insights into IVE’s ranking:

"In the March 2025 girl group brand analysis, IVE ranked No. 1. Their key link analysis keywords were ‘record, dominate, and surpass,’ while ‘Rebel Heart, attitude, and IVE Empathy’ were major search terms. The positive-to-negative ratio showed an overwhelming 93.98% positive sentiment."

1. IVE
2. BLACKPINK
3. aespa
4. TWICE
5. (G)I-DLE
6. Red Velvet
7. Oh My Girl
8. Kiki
9. fromis_9
10. H1-KEY
11. ITZY
12. BABYMONSTER
13. Apink
14. LE SSERAFIM
15. WJSN
16. FIFTY FIFTY
17. ILLIT
18. H1-KEY
19. MAMAMOO
20. tripleS
21. Dreamcatcher
22. cignature
23. Kep1er
24. ISNA
25. Brave Girls
26. Girl’s Day
27. KISS OF LIFE
28. KATSEYE
29. UNIS
30. MIYAO

With IVE continuing their unstoppable run, will they keep the No. 1 spot in April? Stay tuned.

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The When Life Gives You Tangerines cast melted fans’ hearts once again — this time off-screen!

On April 15, the VIP premiere of the film Yadang took place at Megabox COEX in Samseong-dong, Seoul, and it quickly turned into a Poksak reunion.

The event was already buzzing with big names like Uhm Tae Woong (who made his first appearance in 8 years), Lee Min Ho, Ha Ji Won, Lee Joo Young, Hyeri, Lee Yu Bi, Kim Sung Kyun, and even Single’s Inferno 4's Lee Si An.

But the surprise appearance of severalWhen Life Gives You Tangerines cast members made fans super emotional.

IU, who played Gwansik’s daughter Geum Myeong in the Netflix series, was spotted quietly entering the theater wearing a mask. A fan who noticed her shared a photo, writing, “Poksak daughter Geum Myeong is here!”

Kim Seon Ho also showed up and quickly got attention. Fans recognized him despite the mask and commented, “Chung Seop is here too!” and “Park Hae Joon’s son-in-law came!” Kim Seon Ho made a special appearance in the series as Geum Myeong’s husband.

Kang Yoo Seok, who played Eun Myeong Yi (Gwansik’s son), also came to support his on-screen dad. Fans left sweet comments like “The son is so thoughtful!”

And of course, Choi Dae Hoon — better known as “Hak Ssi Ahjussi” — made fans smile with his bright energy. People couldn’t stop talking about him, saying things like “He came to see his in-laws’ movie,” and “The whole When Life Gives You Tangerines family is here!”

Before the event, Park Hae Joon shared in an interview with Xports News that he wasn’t sure who would show up, saying, “Everyone’s really busy, so it depends on the situation. But I’d be really happy if we could meet again after a long time.”

Well, they did meet again — and fans couldn’t be happier.

In Poksak, Park Hae Joon played the loving father Gwansik, but in Yadang, he takes on a much tougher role as a drug squad detective who never gives up on catching criminals. His transformation is already gaining attention from fans eager to see him in a new light.

Meanwhile, Yadang officially hit theaters on April 16.

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