ADOR is fighting to keep its hold on NewJeans (NJZ) and has revealed in court that the group’s success wasn’t just about talent—it was backed by massive financial support from HYBE.

On March 7, the Seoul Central District Court held a hearing on ADOR’s injunction request to keep managing NewJeans and prevent the members from signing their own advertising deals.

ADOR argued, “NewJeans is one of Korea's top girl groups, and while their talent and hard work are key, that alone doesn’t explain their rapid rise. From their trainee days, our entire team—over 50 staff members, including stylists, choreographers, and directors—dedicated themselves to their success.”

The company then dropped a major revelation, saying, “HYBE invested 21 billion KRW ($15.7 million) in ADOR in two phases. This level of funding for a single group is unheard of. Thanks to this, we built a special fan platform just for NewJeans and spent 10 billion KRW on their debut and marketing alone.”

But that’s not all—ADOR also pointed out that NewJeans heavily benefited from HYBE’s connections, saying, “Before their debut, they were featured in BTS’ music videos and promoted their songs with HYBE artists through challenge videos. They were introduced as ‘BTS’ little sister group’ and marketed as the next BTS—even surpassing BTS.”

This legal battle is far from over. NewJeans made headlines last November when they held a surprise press conference, declaring, “Our exclusive contract with ADOR is over,” and announced their new group name, NJZ. They’re even set to perform at ComplexCon in Hong Kong on March 23, hinting at their future without ADOR.

However, ADOR insists that NewJeans is still under contract until July 31, 2029, and has taken legal action to prevent them from leaving. With both sides standing firm, fans are eagerly watching to see how this high-stakes fight will unfold.

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Top actress Son Ye Jin made a huge real estate move by building a brand-new commercial property in one of Seoul’s busiest areas—but shockingly, the building has been sitting empty for over six months!

According to a report by News1 on March 9, Son Ye Jin purchased an old two-story commercial building near Gangnam Station in 2022 and transformed it into a modern five-story structure by June last year. However, despite the prime location, the building hasn’t secured any tenants yet!

In August 2022, the actress spent 22.4 billion KRW to buy the 277.7㎡ (about 84-pyeong) property near Gangnam Station (Line 2). She immediately began reconstruction, and now, the new building spans five floors above ground plus a basement level, covering a total 724㎡ (219 pyeong).

To fund the project, Son Ye Jin reportedly took out a 15 billion KRW loan, with the building’s maximum bond amount reaching 18 billion KRW.

Even though Gangnam Station is one of the busiest areas in Seoul, real estate experts say the high rental prices are making it hard to find tenants.

For example, the second floor rent is around 300,000 KRW per 3.3㎡ (one pyeong). That means a 30-pyeong space would cost about 9 million KRW per month, plus an additional 1 million KRW in management fees!

Because of these steep rental costs, industry insiders believe potential tenants are hesitant to move in, causing delays in leasing out the space.

With the building sitting empty for months, many are wondering if Son Ye Jin will adjust the rent to attract businesses. Will she strike a deal soon and turn this investment into a huge success, or will the property remain vacant even longer? Stay tuned!

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