IVE's Jang Wonyoung has just been named the official ambassador for Malto, one of Vietnam’s biggest beverage brands!

On March 5, Starship Entertainment announced, "Jang Wonyoung has been selected as the brand ambassador for Malto in Vietnam. She will participate in various activities throughout 2025 under the ‘Shake It Off’ campaign."

This campaign perfectly fits Jang Wonyoung, who is known for her bright energy and positive mindset.

With her "Lucky Vicky" philosophy, which encourages people to stay strong and optimistic no matter what, she has become an inspiration for young people in Korea and worldwide.

Malto shares this same vision, aiming to support teenagers in discovering their potential and growing into their best selves.

In line with their shared values, Jang Wonyoung and Malto will spread a message of self-love, confidence, and embracing challenges.

Since Malto’s drinks must be shaken before drinking to enhance the flavor, the "Shake It Off" campaign was created to encourage young people to shake off worries and negativity and move forward with a positive mindset.

A representative from Malto, Bui Hoang Sang, expressed excitement about the partnership, saying, "Jang Wonyoung has become a role model for many young people through her positive attitude. Her energy aligns perfectly with Malto, and we believe this collaboration will have a strong impact not only in Vietnam but also in Korea."

Sharing her thoughts on this exciting new role, Jang Wonyoung said, "Since I debuted at a young age, I understand the pressures and expectations that teenagers face. That’s why I always try to spread positive messages and support young people. Malto represents Vietnamese youth, and I’m really excited to connect even more closely with my fans in Vietnam through this campaign!"

Meanwhile, IVE is preparing for their third fan concert, ‘IVE SCOUT,’ happening on April 5-6, 2025, at KSPO DOME in Seoul—a special event where they will meet their beloved fans.

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NewJeans' Minji touched fans' hearts with a handwritten letter on her birthday — even while the group is currently unable to promote due to legal issues.

On May 7, Minji celebrated her birthday by sharing a heartfelt message on the group’s personal SNS account, which the members opened themselves to stay connected with fans.

Minji began her letter with honesty, writing, “I think I’m living a busier life than I expected. When I finally looked up, it was already May, and it was my birthday.”

She admitted that she had a lot she wanted to say, but her thoughts felt “messy.” Still, her message to fans was clear, “I just hope that I, our members, and Bunnies can all be happy. Happiness is the biggest goal in my life.”

Minji then opened up about her personal journey and struggles, saying, “I sometimes think that running toward my happiness by doing what I love might look foolish to others. But isn’t giving up your happiness now for the sake of a future that might not even come… too harsh on yourself?”

Despite everything, she ended on a hopeful note, “I really miss the times when we shared our feelings through the good music we made together. But I always look forward to what’s ahead."

She added, "We didn’t stop here, and we’re not going to stop! It might look like we’re standing still, but I believe we’re growing deeper.”

Her message comes during a difficult time for NewJeans. The group announced last year that they were cutting ties with ADOR, their original agency, after trust was broken. They later began working independently under the new name ‘NJZ’.

However, ADOR responded with legal action — claiming the exclusive contract with NewJeans was still valid and asking the court to stop the group from promoting or signing deals.

The court sided with ADOR and granted an injunction, forcing NewJeans to pause their activities. Their appeal was rejected, and they’ve now filed a second appeal.

Through it all, Minji’s message proves one thing — even when forced to stop, NewJeans' hearts are still moving forward.

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