• IVE's Jang Wonyoung Becomes the Face of Vietnam’s Top Drink Brand Malto

    IVE's Jang Wonyoung has just been named the official ambassador for Malto, one of Vietnam’s biggest beverage brands!

    On March 5, Starship Entertainment announced, "Jang Wonyoung has been selected as the brand ambassador for Malto in Vietnam. She will participate in various activities throughout 2025 under the ‘Shake It Off’ campaign."

    This campaign perfectly fits Jang Wonyoung, who is known for her bright energy and positive mindset.

    With her "Lucky Vicky" philosophy, which encourages people to stay strong and optimistic no matter what, she has become an inspiration for young people in Korea and worldwide.

    Malto shares this same vision, aiming to support teenagers in discovering their potential and growing into their best selves.

    In line with their shared values, Jang Wonyoung and Malto will spread a message of self-love, confidence, and embracing challenges.

    Since Malto’s drinks must be shaken before drinking to enhance the flavor, the "Shake It Off" campaign was created to encourage young people to shake off worries and negativity and move forward with a positive mindset.

    A representative from Malto, Bui Hoang Sang, expressed excitement about the partnership, saying, "Jang Wonyoung has become a role model for many young people through her positive attitude. Her energy aligns perfectly with Malto, and we believe this collaboration will have a strong impact not only in Vietnam but also in Korea."

    Sharing her thoughts on this exciting new role, Jang Wonyoung said, "Since I debuted at a young age, I understand the pressures and expectations that teenagers face. That’s why I always try to spread positive messages and support young people. Malto represents Vietnamese youth, and I’m really excited to connect even more closely with my fans in Vietnam through this campaign!"

    Meanwhile, IVE is preparing for their third fan concert, ‘IVE SCOUT,’ happening on April 5-6, 2025, at KSPO DOME in Seoul—a special event where they will meet their beloved fans.

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  • Son Ye Jin builds a massive 24.4 billion KRW building in Gangnam, but it’s been empty for months - What happened?

    Top actress Son Ye Jin made a huge real estate move by building a brand-new commercial property in one of Seoul’s busiest areas—but shockingly, the building has been sitting empty for over six months!

    According to a report by News1 on March 9, Son Ye Jin purchased an old two-story commercial building near Gangnam Station in 2022 and transformed it into a modern five-story structure by June last year. However, despite the prime location, the building hasn’t secured any tenants yet!

    In August 2022, the actress spent 22.4 billion KRW to buy the 277.7㎡ (about 84-pyeong) property near Gangnam Station (Line 2). She immediately began reconstruction, and now, the new building spans five floors above ground plus a basement level, covering a total 724㎡ (219 pyeong).

    To fund the project, Son Ye Jin reportedly took out a 15 billion KRW loan, with the building’s maximum bond amount reaching 18 billion KRW.

    Even though Gangnam Station is one of the busiest areas in Seoul, real estate experts say the high rental prices are making it hard to find tenants.

    For example, the second floor rent is around 300,000 KRW per 3.3㎡ (one pyeong). That means a 30-pyeong space would cost about 9 million KRW per month, plus an additional 1 million KRW in management fees!

    Because of these steep rental costs, industry insiders believe potential tenants are hesitant to move in, causing delays in leasing out the space.

    With the building sitting empty for months, many are wondering if Son Ye Jin will adjust the rent to attract businesses. Will she strike a deal soon and turn this investment into a huge success, or will the property remain vacant even longer? Stay tuned!

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