
IVE's Jang Wonyoung has just been named the official ambassador for Malto, one of Vietnam’s biggest beverage brands!
On March 5, Starship Entertainment announced, "Jang Wonyoung has been selected as the brand ambassador for Malto in Vietnam. She will participate in various activities throughout 2025 under the ‘Shake It Off’ campaign."
This campaign perfectly fits Jang Wonyoung, who is known for her bright energy and positive mindset.

With her "Lucky Vicky" philosophy, which encourages people to stay strong and optimistic no matter what, she has become an inspiration for young people in Korea and worldwide.
Malto shares this same vision, aiming to support teenagers in discovering their potential and growing into their best selves.
In line with their shared values, Jang Wonyoung and Malto will spread a message of self-love, confidence, and embracing challenges.

Since Malto’s drinks must be shaken before drinking to enhance the flavor, the "Shake It Off" campaign was created to encourage young people to shake off worries and negativity and move forward with a positive mindset.
A representative from Malto, Bui Hoang Sang, expressed excitement about the partnership, saying, "Jang Wonyoung has become a role model for many young people through her positive attitude. Her energy aligns perfectly with Malto, and we believe this collaboration will have a strong impact not only in Vietnam but also in Korea."
Sharing her thoughts on this exciting new role, Jang Wonyoung said, "Since I debuted at a young age, I understand the pressures and expectations that teenagers face. That’s why I always try to spread positive messages and support young people. Malto represents Vietnamese youth, and I’m really excited to connect even more closely with my fans in Vietnam through this campaign!"
Meanwhile, IVE is preparing for their third fan concert, ‘IVE SCOUT,’ happening on April 5-6, 2025, at KSPO DOME in Seoul—a special event where they will meet their beloved fans.
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