AtHeart is making waves even before their official debut!

On March 5, TITAN CONTENT announced that their upcoming girl group, AtHeart, has been chosen as the face of SAVAS, the No.1 protein drink brand by Meiji.

The seven members will be featured in the AtHeart × Meiji SAVAS Shape & Beauty campaign, proving their fast-growing global influence.

It’s extremely rare for a rookie K-pop group to land a major Japanese ad deal before even debuting, but AtHeart is already standing out in both music and advertising.

Since launching their official social media in July last year, they’ve been connecting with fans worldwide through teasers showcasing their vocal, rap, and dance skills.

The hype around AtHeart is massive! Even before their debut, major international media outlets like Billboard, Variety, Teen Vogue, Sohu.com (China), Yahoo! JAPAN, and Kstyle (Japan) have covered their journey, calling them "the K-pop girl group to watch in 2025."

With stunning visuals, undeniable talent, and strong brand power, AtHeart is proving they’re a force to be reckoned with. Their partnership with SAVAS Shape & Beauty is already being promoted on a large scale in Japan, and fans are eagerly waiting for their pre-debut music film, "Good Girl (AtHeart)," set to drop on March 14.

AtHeart is set to officially debut in July, and with all this attention already, it looks like they’re on the path to becoming K-pop’s next big thing.

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MONSTA X’s Shownu is turning heads with his sporty yet stylish fashion!

On March 6, French premium lifestyle brand K-WAY dropped its SS25 campaign pictorial, featuring none other than Shownu.

Since last year, Shownu has been working as K-WAY’s global ambassador, and this latest pictorial proves exactly why!

In the new photos, Shownu rocks the brand’s signature "Le Vrai" 4.0 windbreaker, effortlessly pulling off a sleek and functional style.

His strong gaze and commanding presence make the sporty look even more stylish, and fans around the world can’t get enough of it.

Before this, on February 25, Shownu already made headlines by walking the runway for K-WAY’s R&D 2025 collection show in Milan, Italy.

His confident steps and sharp expressions were just like a professional model, perfectly matching the brand’s vision.

He didn’t stop there! At the event, Shownu personally interacted with fans, signing autographs and taking pictures, making the atmosphere even more exciting.

With his undeniable charisma and star power, Shownu continues to prove he’s not just a top idol, but also a rising fashion icon!

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