LE SSERAFIM is turning up the heat with their new album HOT!

On February 27 at midnight KST, LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) dropped new concept photos and videos for the compact version of their upcoming fifth mini-album HOT.

The visuals continue the theme from their Born Fire trailer, where the members transformed from beautiful statues into fierce, free-spirited individuals.

The new teaser video kicks off with Hong Eunchae strutting confidently, followed by each member showing off their unique presence.

The clip ends with the group standing boldly in front of a giant cat wheel, leaving fans curious about its meaning.

The members flaunt two contrasting styles in their solo photos. Dressed in pristine white, they resemble statues in an art gallery, while their bold black outfits highlight their strong, confident sides.

• Kim Chaewon looks like a doll sitting gracefully on a sofa, holding a pamphlet with the words EASY, CRAZY, and HOT. In her black look, she exudes charisma while sitting atop a cat wheel.
• Sakura switches from an innocent, soft look with long flowing hair to a captivating feline-like charm with smoky makeup.
• Kazuha impresses with her ballerina-like elegance before transforming into a chic, urban goddess with a sleek high ponytail.
• Huh Yunjin keeps fans on edge with dynamic poses, whether in a quiet art gallery or a mysterious tunnel.
• Hong Eunchae stuns with her ability to rock both long black hair and a striking golden bob, proving her versatility.

LE SSERAFIM has already unveiled four unique visual themes for HOT: TANNED GUAIAC, DRENCHED VETIVER, BLEACHED AURA, and now the compact album version. Fans can expect more teasers soon, including a track sampler (March 3), tracklist (March 4), and highlight medley (March 7).

Meanwhile, the group continues to make waves in Japan! Their hit song CRAZY from August 2023 just earned a ‘Gold’ certification from the Recording Industry Association of Japan (RIAJ) for surpassing 50 million streams.

With all eyes on them, LE SSERAFIM is set to drop HOT on March 14 at 1 PM KST. Are you ready for the fire?

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Singer and actress IU is wowing fans with her stunning jewelry styling!

In a new campaign for the jewelry brand J.Estina, IU has been revealed as the muse for their 'ALL MY LOVE' collection, celebrating May's Family Month.

The campaign is catching everyone's eye as IU shines in a dreamy and romantic look.

In the photos, IU is seen wearing two beautiful dresses—a minimal beige one and a refreshing green long dress—perfectly paired with sparkling silver jewelry that reflects the light like sunshine.

The soft, glowing lighting adds an elegant and sophisticated touch to her already flawless style.

IU's elegance has always been a defining factor of her public image, and this jewelry campaign is no exception.

Fans can’t stop talking about her radiant look and graceful presence.

In addition to her fashion campaign, IU is also making waves with her upcoming project "21st Century Great Lady", where she will star alongside actor Byeon Woo Seok.

Fans of her acting career are eagerly anticipating her next big role.

With this dazzling jewelry look, IU continues to prove she’s a style icon both on and off-screen.

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