BTS’s Jin just proved once again why he’s the ultimate global superstar and fashion icon! His appearance at Milan Fashion Week 2025 for the Gucci 2025 Fall/Winter Fashion Show had the entire city buzzing, and fans couldn’t get enough of his breathtaking visuals.
As Gucci’s global ambassador, Jin left for Milan, Italy, on February 23 via Incheon International Airport, and on the night of February 25 (KST), he finally made his highly anticipated entrance at the Gucci fashion show. From the moment he stepped into the venue, the "Visual King" had all eyes on him with his flawless looks and sophisticated charm.
Photographer Lim Jae Hyun shared a video of Jin’s arrival on Instagram, writing, "Kim Seokjin’s arrival at the Gucci show caused Milan to come to a standstill." The massive crowd that gathered just to catch a glimpse of him showed the true extent of his worldwide popularity.
And it wasn’t just the fans who were obsessed—Jin completely dominated Google Trends! He ranked No. 1 in searches related to Milan Fashion Week 2025 worldwide, including in the U.S.
He was also the most-mentioned topic related to Gucci, proving his incredible influence. Over the past week, both "Jin" and "Gucci" topped Google Trends as the most-searched terms linked to the event.
Even major fashion publications couldn’t stop talking about him! Leading industry magazine WWD (Women’s Wear Daily) covered his Gucci appearance in detail, sharing stunning photos and videos.
Meanwhile, MTV U.S. couldn’t hide their excitement, posting a photo of Jin with the caption, "Crying while working because of how beautiful Jin looks at Milan Fashion Week." MTV UK also joined in, praising his breathtaking presence with a fire emoji.
One of the biggest highlights of the night? Jin’s mesmerizing visuals in the dimly lit venue as he watched the Gucci show. Fans were left speechless, calling him "a living sculpture" and flooding social media with praise for his ethereal beauty.
Jin was named Gucci’s global ambassador in August last year, and his impact has been undeniable ever since. When his appointment was announced, Gucci’s official website got so much traffic that its servers crashed!
His power over sales is just as impressive—when he left for Milan on February 23, the $3,500 jacket and $3,100 pants he wore immediately sold out in the U.S.
In total, Gucci items worth around 9 million KRW (~$6,800) disappeared instantly after he was spotted in them, proving once again that he’s not just a fashion icon—he’s a global trendsetter.
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