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BTS’s Jungkook is proving his unstoppable influence once again! Even while serving in the military, his Calvin Klein campaign ad is taking over social media.
According to Indiatimes, Jungkook’s 2023 Calvin Klein campaign has resurfaced and gone viral on X (formerly Twitter), racking up over 40 million views. Despite being inactive online, the BTS star is still making headlines worldwide.
Originally released 18 months ago, the campaign ad has now surpassed 45 million views, with 189,000 likes and 69,000 shares—earning the title of a true “viral sensation.” Fans are still mesmerized by Jungkook’s jaw-dropping visuals and bold fashion, with many praising his androgynous hairstyle and effortless confidence.
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Media outlets continue to highlight Jungkook’s impact. WWD previously reported that his 2023 Calvin Klein Fall campaign generated a staggering $13.4 million in media impact value within just 48 hours! The article even called him the brand’s “leading ambassador.”
His power doesn’t stop there! After Jungkook became a Calvin Klein ambassador, PVH Corp. (Calvin Klein’s parent company) saw its stock price jump nearly 20%. More recently, the release of the brand’s 2024 Spring campaign led to another stock price surge, hitting a five-year high.
And of course, the "Jungkook effect" is still in full force! Every item he wore in his Calvin Klein campaign has sold out worldwide, proving once again that his star power is unmatched.
Even in the military, Jungkook’s influence is stronger than ever.
Source (1)