BTS’s Jin is proving his global power once again as his Dolby campaign takes over Hollywood, Las Vegas, and even NBC TV screens!

On October 28, 2023, Dolby Laboratories announced Jin as the model for their global brand campaign, "Love More in Dolby". Since then, his unstoppable influence has been spreading across the U.S. in a major way.

Recently, Ovation Hollywood, a prime shopping and entertainment hub in Los Angeles, has been completely covered in Jin’s Dolby campaign.

His face is plastered across all seven floors of elevators and escalators, turning the area into a Jin paradise! This complex is located on the Hollywood Walk of Fame, offering direct views of the Hollywood Sign, and is home to over 70 stores, 20 restaurants, and legendary venues, including the Dolby Theatre—where the Oscars are held.

But that’s not all! The Dolby Theatre itself has been fully wrapped in Jin’s campaign, proving the overwhelming “Jin Effect”.

This iconic venue is a must-visit for tourists and is directly connected to the TCL Chinese Theatre, known for its celebrity handprints. With thousands of visitors every day, Jin’s face is now one of the most recognizable sights in Hollywood!

Jin’s Dolby campaign also made a huge impact at CES 2025, the biggest IT expo in the world, which saw over 100,000 attendees in Las Vegas.

His ads were everywhere, and the campaign was even featured on MBC’s travel show "AI Hitchhiker", further proving its massive reach.

And just when fans thought Jin’s influence couldn’t get any bigger—NBC aired his Dolby campaign commercial, making him the face of Hollywood on national TV! Dolby’s official X (formerly Twitter) account even responded to a fan who said, "Hollywood is Jin Land", by playfully replying, "From now on, we’ll only call it Jin Land," adding a clapping emoji and a purple heart.

Jin isn’t just dominating Hollywood—he’s the king of luxury fashion too!

As the first global ambassador for French high jewelry brand FRED, his ₩134.6 million (~$100,000) necklace sold out instantly.
His Gucci ambassador announcement in August 2023 caused products to sell out across Korea, the U.S., and Japan—crashing official websites.
His Alo Yoga partnership generated $3.6 million in media exposure within just 24 hours, according to WWD.

With his unmatched star power, Jin continues to set records as a global ambassador for LANEIGE and Seoul tourism, proving that he is one of the biggest names in the world right now!

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Seohyun, known for her perfect image as a member of Girls' Generation, is now sharing a glimpse into her personal life and revealing her high standards when it comes to men.

In a recent interview with HeraldPOP, the actress sat down at a cafe in Samcheong-dong, Seoul, and openly discussed her expectations for a potential partner. She confessed, "My standards are really high. They're at the top," adding a laugh as she acknowledged that even she thinks they might be a bit too high.

Seohyun explained that in her life, career, and work, she always tries to maintain an objective viewpoint. "Since I’m T, I don’t think subjectively," she shared, making it clear that she is focused on rational decisions.

But what exactly is she looking for in a man? The actress emphasized, "I want to meet a man who’s like me," proudly stating, "I’ve lived my life well, so I want to meet a man who’s lived a good life too."

Seohyun’s candidness about her ideal partner sparked interest among fans, showing just how much she values a life well-lived.

Meanwhile, the actress is gearing up for the release of her first theatrical film, Holy Night: Demon Hunters, set to hit theaters on April 30th. In this occult action movie, Seohyun plays Sharon, a member of a special team fighting evil forces in a city thrown into chaos by a dark cult. Fans are eagerly awaiting her new role!

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