BTS’s Jin is proving his global power once again as his Dolby campaign takes over Hollywood, Las Vegas, and even NBC TV screens!

On October 28, 2023, Dolby Laboratories announced Jin as the model for their global brand campaign, "Love More in Dolby". Since then, his unstoppable influence has been spreading across the U.S. in a major way.

Recently, Ovation Hollywood, a prime shopping and entertainment hub in Los Angeles, has been completely covered in Jin’s Dolby campaign.

His face is plastered across all seven floors of elevators and escalators, turning the area into a Jin paradise! This complex is located on the Hollywood Walk of Fame, offering direct views of the Hollywood Sign, and is home to over 70 stores, 20 restaurants, and legendary venues, including the Dolby Theatre—where the Oscars are held.

But that’s not all! The Dolby Theatre itself has been fully wrapped in Jin’s campaign, proving the overwhelming “Jin Effect”.

This iconic venue is a must-visit for tourists and is directly connected to the TCL Chinese Theatre, known for its celebrity handprints. With thousands of visitors every day, Jin’s face is now one of the most recognizable sights in Hollywood!

Jin’s Dolby campaign also made a huge impact at CES 2025, the biggest IT expo in the world, which saw over 100,000 attendees in Las Vegas.

His ads were everywhere, and the campaign was even featured on MBC’s travel show "AI Hitchhiker", further proving its massive reach.

And just when fans thought Jin’s influence couldn’t get any bigger—NBC aired his Dolby campaign commercial, making him the face of Hollywood on national TV! Dolby’s official X (formerly Twitter) account even responded to a fan who said, "Hollywood is Jin Land", by playfully replying, "From now on, we’ll only call it Jin Land," adding a clapping emoji and a purple heart.

Jin isn’t just dominating Hollywood—he’s the king of luxury fashion too!

As the first global ambassador for French high jewelry brand FRED, his ₩134.6 million (~$100,000) necklace sold out instantly.
His Gucci ambassador announcement in August 2023 caused products to sell out across Korea, the U.S., and Japan—crashing official websites.
His Alo Yoga partnership generated $3.6 million in media exposure within just 24 hours, according to WWD.

With his unmatched star power, Jin continues to set records as a global ambassador for LANEIGE and Seoul tourism, proving that he is one of the biggest names in the world right now!

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Sunmi is caught up in controversy after the NFT project she promoted made billions of KRW—only to lose most of its value, leaving investors frustrated.

According to Kyunghyang Shinmun on February 21, Sunmi, her agency, and a KOSDAQ-listed company launched the NFT collection Sunmiya Club in February 2022.

The project used blockchain technology to verify ownership of digital assets, turning illustrations inspired by Sunmi’s career into NFTs. Buyers were promised exclusive services to increase their investment value.

Thanks to Sunmi’s strong promotion, the NFTs were a huge success at first, selling out and making billions of KRW.

However, things took a turn when the NFT market crashed due to the Terra-Luna crisis and the bankruptcy of the U.S. crypto exchange FTX in late 2022.

By 2023, Sunmiya Club had stalled, and the once high-value NFTs dropped to just tens of thousands of KRW.

As investors faced major losses, some turned their frustration toward Sunmi. In response, the company behind the project stated, “We have fully followed the roadmap announced at the beginning and have continued operations.

The funds raised from the NFTs were used for operational costs and investments in a new platform launched last year.”

Despite the company’s defense, many are still questioning what went wrong and whether Sunmi will address the backlash.

Source: [1]