Dexter Studios is expanding into drama production with tvN’s Gyeon-woo and Fairy, solidifying its position as a comprehensive content company.
On the 18th, Dexter Pictures, a subsidiary of Dexter Studios specializing in content production (CEO Kim Dong Hyun), announced that its first drama, Gyeon-woo and Fairy, will air on tvN in the second half of the year, marking the studio's expansion into drama production.
Based on a popular webtoon of the same name Gyeon-woo and Fairy(directed by Kim Yong Wan, written by Yang Ji Hoon, produced by Studio Dragon, Dexter Pictures, and IO Contents Group) is a youth romance drama that follows a lifelong single high school shaman who saves her ill-fated first love, leading to an unexpected turn of events.
The drama stars Cho Yi Hyun, known for her charming and strong-willed performances in Hospital Playlist and The Matchmakers, and rising star Chu Young Woo, who gained popularity through The Buyeo Lady and The Trauma Code: Heroes on Call. Their collaboration is already generating excitement.
Notably, Dexter Studios—one of Asia’s top studios—will contribute its expertise in visual effects (VFX) and digital color correction (DI), ensuring a high level of visual quality comparable to international OTT productions. This will be the first drama to fully utilize Dexter Group’s all-in-one pipeline, spanning planning, production, and post-production.
Dexter Pictures was established in 2022 as an independent content production company, evolving from Dexter Studios' content division. With the global demand for K-content on the rise, the company aims to strengthen autonomy and independence in content creation, expanding beyond films to dramas, short-form content, and more. Gyeon-woo and Fairy is just the beginning, as Dexter Pictures continues to develop and secure outstanding intellectual properties (IP) to establish itself as a leading content production company. Currently, the company is working on around 20 IP-based projects, including webtoons and web novels, with multiple releases planned in succession.
Upcoming projects include The Taoist Wizard, Now in Love, Beyond, and Dive Into You.
Dexter Pictures CEO Kim Dong Hyun stated, "Gyeon-woo and Fairy marks the first expansion of Dexter Pictures' planning and development capabilities into drama production and serves as a key milestone in our journey to becoming a comprehensive content production company. Moving forward, we will collaborate with various creators to present high-quality works across diverse genres, including films, dramas, and short-form content."
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