Actor Choo Young Woo, known for his charming and luxurious yet warm presence, has just been chosen as the new ambassador for the prestigious Austrian eyewear brand, Silhouette.

A brand representative shared the excitement, saying, “In the hit Netflix series The Trauma Code: Heroes on Call, Choo Young Woo perfectly brought to life the character Yang Jae Won, and his look with glasses captured a lot of attention. With his natural elegance, we’re confident that Choo Young Woo will be a fantastic ambassador for Silhouette Eyewear, starting with this campaign shoot.”

In the campaign, Choo Young Woo models two stunning eyewear styles: Silhouette’s Titan Minimal Art and Dynamics Colorwave. Both of these high-tech titanium glasses are designed to be ultra-lightweight while offering top-notch quality, and they’re perfect for any look. The frames are sleek and stylish, combining comfort with cutting-edge materials.

Founded in 1964, Silhouette is a premium eyewear brand based in Austria, known for its commitment to craftsmanship, with all steps of design and manufacturing taking place at their headquarters. The brand prides itself on its "100% Silhouette" philosophy.

A highlight of the campaign is the Titan Minimal Art model, which is worn by astronauts! These ultra-light, rimless glasses have no hinges or screws, making them iconic in both design and technology.

Fans can catch a glimpse of Choo Young Woo’s campaign for Silhouette Eyewear in collaboration with the domestic distributor, Siwon Eyewear, and the popular Arena Homme Plus magazine.

After his recent successes with Ok Soon-deul and The Trauma Code: Heroes on Call, Choo Young Woo is ready to make waves as the face of this luxurious brand.

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IU has once again warmed hearts with her sweet and caring nature — this time by personally helping young actress Kim Tae Yeon get ready for her very first awards show.

The two actresses both played the same character, Ae Soon, in different stages of life in the Netflix drama "When Life Gives You Tangerines". IU played the adult version while Kim Tae Yeon touched viewers with her emotional performance as young Ae Soon.

Even though Kim Tae Yeon doesn’t have an agency yet, IU made sure the young star wouldn’t be alone. According to insiders, IU personally visited a dress shop with Kim Tae Yeon to help her pick out a beautiful outfit. She even helped with hair and makeup plans, making sure Tae Yeon could shine at the upcoming 61st Baeksang Arts Awards, where both actresses are nominated.

Kim Tae Yeon’s mom posted about the moment on Instagram, saying:

“Tae Yeon met IU unnie and told me to say thank you. Words aren’t enough to express how grateful we are. We were so surprised by her unexpected visit, and her thoughtful care truly touched our hearts. Thank you again to IU for the gift.”

The post also showed a happy Kim Tae Yeon holding IU’s present and choosing a dress — a moment that melted fans’ hearts.

IU is well-known in the industry for her generosity and kindness. While filming "You Have Done Well", she reportedly gave thoughtful gifts and created a warm, friendly vibe on set for everyone, from co-stars to staff.

The drama itself became a big hit, earning praise both in Korea and overseas. IU, Park Bo Gum, Yeom Hye Ran, Choi Dae Hoon, and Kim Tae Yeon all received Baeksang nominations — a huge achievement, especially for the young star.

Kim Tae Yeon, born in 2011, has been acting since she was little and appeared in dramas like Crash Landing on You, A Dog’s Love Today, and Gyeongseong Creature. But her powerful acting in "When Life Gives You Tangerines" truly made people cry, smile, and remember her name.

IU didn’t stop at helping Kim Tae Yeon. She also invited fellow cast members Moon So Ri, Park Hae Joon, Ahn Tae Rin, and more to her concert, sending them gifts to show her love and support.

In an earlier interview, IU talked about giving gifts to so many people. She humbly said,

“As I do more projects, there are more people I’m thankful for, but it’s not as hard as people think. I just hope the people receiving the gifts feel happy.”

Talking about the drama, she added,

“It was such a grand project. Just being part of it was a blessing. It made me think, ‘Ji Eun, you really experienced something amazing.’ I’m grateful I could work with such great people.”

Once again, IU has proved she’s not just a talented singer and actress — she’s also a true “Good Deed Queen.”

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