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NewJeans is making huge moves after announcing they'd be active under the name "NJZ"—and now, they're reportedly considering joining the agency Beasts And Natives Alike (BANA) after leaving ADOR!
Multiple industry sources have confirmed that NewJeans is in talks with BANA, which has previously worked with Min Hee Jin, the former CEO of ADOR, on many of the group's hit songs.
According to sources from Ten Asia on February 14, NewJeans has recently asked BANA to manage their entertainment activities, with BANA also handling overseas media interviews for the group.
One insider explained, "BANA is acting as NewJeans' agency now, and many believe this partnership is happening to help resolve current issues".
The collaboration is making waves, especially considering BANA’s role in managing artists and producing music. Notably, producers 250 (Iogong) and FRNK (Frank) from BANA have worked on several popular NewJeans songs.
BANA is known for representing artists like f(x)'s Krystal and rapper Beenzino, making them a strong player in the entertainment industry.
Fans got a hint of the change when NewJeans’ Hyein mentioned during an Instagram Live on February 7 that the group would soon have an agent (agency). While Ten Asia reached out to BANA for comment, the agency has yet to confirm the news.
It looks like NewJeans' future is full of big moves—stay tuned to see what happens next!
Source: [1]