BLACKPINK’s Rosé has just been named the new global ambassador for Yves Saint Laurent Beauty (YSL Beauty), and fans are buzzing with excitement!
On January 24th, Yves Saint Laurent Beauty officially announced Rosé’s appointment, explaining how she has captured the world’s attention with her recent album R.O.S.E. and her bold, confident, and unique style. The brand praised Rosé for her natural confidence and iconic presence, calling her the perfect representation of the modern woman that YSL Beauty stands for.
Rosé also shared her excitement about the partnership, saying, “Beauty is my way of expressing myself. It’s about expressing myself as I am, without hesitation. And I believe that’s exactly what Yves Saint Laurent Beauty is about. I’m so excited to be a part of the Yves Saint Laurent Beauty family and to join this journey together.”
This exciting collaboration kicks off with Rosé starring in the upcoming Yves Saint Laurent Beauty Love Collection campaign, set to launch in Korea soon. Fans can’t wait to see how Rosé’s powerful influence will shine in the new campaign!
Stephan Bezy, the International General Manager of Yves Saint Laurent Beauty, also expressed his enthusiasm, saying, “Bold, unapologetically modern Rosé is Yves Saint Laurent Beauty itself. We are thrilled to begin this new journey with Rosé, who has such a powerful influence in today’s world.”
Rosé’s new role as YSL Beauty’s ambassador marks another exciting milestone in her career, and fans are ready to support her every step of the way.
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