NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) surprised fans by announcing they’ll use a temporary activity name and are asking their fans, “Bunnies,” to help choose it!

On January 23, the group took to their newly launched social media account, sharing, “Bunnies! We’re accepting suggestions for a new activity name that we’ll use for a certain period of time. Please participate in the comments!” They added, “Please share lots of good name ideas, and we’ll pick one!” Fans were thrilled by the announcement and flooded the comments with creative ideas.

This announcement comes after a major dispute last November, where NewJeans held an emergency press conference to demand the termination of their exclusive contract with ADOR and announce their decision to leave HYBE.

During the press conference, the members didn’t hold back, stating, “The reason we are leaving ADOR is very simple. NewJeans is an artist under ADOR, and ADOR has a duty to protect us. However, ADOR lacks both the willingness and the capability to protect NewJeans. Staying here would be a waste of time, and the mental anguish would only continue. More importantly, we see no professional benefit to remaining under ADOR. The five of us see no reason to stay.”

Since then, NewJeans has been taking steps toward a fresh start. In December, they created a new social media account under the name “jeanz for free,” signaling their independence from ADOR and HYBE. On January 23, the group also announced that they had appointed law firm Sejong as their legal representative to handle the ongoing legal battle.

In a firm statement, NewJeans declared, “We want to be clear. The five of us have no intention of ever returning to HYBE or ADOR, where even the minimum expectations of good faith cannot be met. Through legal proceedings, we will expose the wrongdoings of ADOR and HYBE, reveal the truth, and fight confidently in court.”

Fans are standing strong behind the group, eagerly waiting to see what their temporary name will be and how their journey will unfold. Bunnies, what name would you suggest?

Source (1)

ADOR has responded to NewJeans' recent search for new stage names, claiming that the move could seriously breach their exclusive contract.

On January 23rd, ADOR shared their stance on the matter with Herald POP, addressing the controversy around the members’ contest for new stage names.

The company clarified, "ADOR maintains that the exclusive contract is valid, and we are sincerely following the legal process."

The statement continued, "We regret that the members are attempting independent entertainment activities, such as seeking new stage names before receiving legal judgment, as this could be a serious breach of contract."

The situation dates back to November 28th of last year when NewJeans held an emergency press conference.

At the time, the group announced that they were terminating their exclusive contract with ADOR, stating, "We are terminating the contract with ADOR at midnight on the 29th."

They added, "The fault lies with HYBE and ADOR, so there is no reason for us to file a lawsuit, nor do we have any reason to pay any penalty". Since then, the members have been pursuing their own independent activities.

In response, ADOR filed a lawsuit seeking confirmation of the validity of their exclusive contract with the group.

Before the court could deliver a judgment, ADOR took further legal action, requesting an injunction to prevent NewJeans from independently contacting advertisers.

They also sought a ban on the group entering into advertising contracts without ADOR's approval, maintaining that the agency's status should be upheld.

Not backing down, NewJeans' members appointed the same law firm, Sejong, as ADOR's former representative Min Hee Jin. They declared, "We will fight proudly in court to clarify ADOR’s and HYBE’s wrongdoings and bring the truth to light".

In a bold move, they also announced they would not be returning to HYBE and encouraged fans to participate in their search for new stage names that have no ties to the NewJeans brand.

Source: [1]