MBC is facing backlash for promoting its upcoming drama, Undercover High School, just as Lee Se Young and Na In Woo’s Motel California began airing.
On January 16, MBC released the official poster for Undercover High School, a Friday-Saturday drama set to premiere on February 21.
The story follows a National Intelligence Service agent going undercover as a high school student to locate Emperor Gojong’s lost treasure. This will also be Seo Kang Joon’s first project after his military service.
While fans are excited for the new drama, many are questioning the timing of the promotion. Critics argue that the early campaign is overshadowing Motel California, which only recently started airing.
Motel California tells the story of a woman raised in a rural motel who returns to her hometown after 12 years. She reconnects with her first love, sparking a heartfelt and comedic "first-love renovation romance."
The show stars Lee Se Young, who shines with her signature rom-com charm, and Na In Woo, who undergoes a dramatic transformation, including wearing 120kg of special effects makeup.
Despite its fresh start, with only two episodes aired so far, Motel California is already competing for attention due to the sudden spotlight on Undercover High School.
Industry insiders have voiced concerns about MBC's decision. A broadcasting official stated, “Promotion for the next drama usually begins when the current one is nearing its end. Starting so early risks creating unnecessary competition and sends a message that MBC may lack confidence in Motel California.”
Fans of Motel California expressed frustration online, saying, “It’s disrespectful to the cast and crew who worked hard on this drama. Give them the attention they deserve!”
With the third episode of Motel California set to air on January 17, viewers are hoping MBC will refocus its efforts on supporting the show while it’s still finding its footing.
Source: [1]
