Actor Song Joong Ki’s career seems to be in serious crisis as his recent films continue to bomb at the box office, leaving him with a "flop" image.

From Hopeless to My Name Is Loh Kiwan, and now the latest Bogota, the actor’s film projects are struggling big time.

Bogota, which takes place after the IMF crisis, follows the story of Gukhee (Song Joong Ki), who moves to Colombia full of hope but soon gets mixed up with powerful members of the Korean community.

The movie was highly anticipated, especially with Song Joong Ki leading the cast and the unique filming location in Colombia. However, its release has been met with disappointment.

As of January 15, the film has only attracted around 400,000 viewers, a far cry from the 3 million needed to break even, according to the Korea Film Council.

This marks Song Joong Ki’s third consecutive box office failure, following the underperforming Hopeless (which drew only 260,000 viewers) and My Name Is Loh Kiwan. This stark contrast to the actor’s success in TV dramas is leaving fans questioning his future in the film industry.

Critics have pointed out concerns about Song Joong Ki's acting skills in these films, mentioning awkward speech and an unconvincing acting tone that failed to connect with audiences. His lack of ability to draw viewers to the theater has led to growing doubts about his star power.

On top of these failed projects, Song Joong Ki’s public image has taken a hit. After the birth of his first child, he faced criticism for discussing career breaks as a male actor, which didn’t sit well with many people.

Recently, his comments on a YouTube variety show about his wife, Katy Louise Saunders, referring to her as “that girl” in a casual, dismissive tone, sparked even more public backlash.

With three films flopping in a row and his reputation taking a hit, Song Joong Ki may soon find that his once-guaranteed TV success isn’t enough to save him from his sinking movie career.

Will he be able to turn things around, or is his career facing an irreversible decline? Fans are waiting to see.

Source: [1]

Sunmi is caught up in controversy after the NFT project she promoted made billions of KRW—only to lose most of its value, leaving investors frustrated.

According to Kyunghyang Shinmun on February 21, Sunmi, her agency, and a KOSDAQ-listed company launched the NFT collection Sunmiya Club in February 2022.

The project used blockchain technology to verify ownership of digital assets, turning illustrations inspired by Sunmi’s career into NFTs. Buyers were promised exclusive services to increase their investment value.

Thanks to Sunmi’s strong promotion, the NFTs were a huge success at first, selling out and making billions of KRW.

However, things took a turn when the NFT market crashed due to the Terra-Luna crisis and the bankruptcy of the U.S. crypto exchange FTX in late 2022.

By 2023, Sunmiya Club had stalled, and the once high-value NFTs dropped to just tens of thousands of KRW.

As investors faced major losses, some turned their frustration toward Sunmi. In response, the company behind the project stated, “We have fully followed the roadmap announced at the beginning and have continued operations.

The funds raised from the NFTs were used for operational costs and investments in a new platform launched last year.”

Despite the company’s defense, many are still questioning what went wrong and whether Sunmi will address the backlash.

Source: [1]