In a surprising move, ADOR has filed an injunction to prevent the members of NewJeans from signing any independent advertising contracts, aiming to protect the agency’s status and control over the group’s commercial deals.

On January 13, ADOR revealed that it had petitioned the Seoul Central District Court for an injunction to stop NewJeans members from making their own advertising deals without the agency’s consent.

The agency says the decision was made to ensure that it remains the official management agency for NewJeans until a final ruling is made on the lawsuit they filed back on December 3, 2024.

The lawsuit, titled "Confirmation of the Validity of the Exclusive Contract", is aimed at confirming the agency’s rights to the group under their current exclusive contracts.

An ADOR spokesperson explained, "This legal action is necessary to prevent confusion and potential harm to advertisers and other third parties. NewJeans members, who have recently tried to end their exclusive contracts with us, have been attempting to negotiate and sign contracts with advertisers independently."

The representative further clarified, "By filing for this injunction, we aim to make it clear that ADOR is committed to working with NewJeans and wants to avoid situations where things might get complicated if the contract validity ruling takes years to finalize."

ADOR also emphasized its ongoing commitment to supporting the group, saying, "We have always backed NewJeans’ entertainment activities with both resources and personnel, and we plan to continue doing so as we stand by the validity of our exclusive contract."

The agency added that they’ve received many external offers for advertisements and events, and internally, they’ve already made plans for the group’s future, including a full-length album release and fan meetings.

ADOR expressed hope that they can communicate properly with the NewJeans members about these upcoming projects.

With this injunction, ADOR is making sure it keeps control over the group’s activities and advertising opportunities for now, as it awaits the court’s final decision on their exclusive contract.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

Source (1)