In a surprising move, ADOR has filed an injunction to prevent the members of NewJeans from signing any independent advertising contracts, aiming to protect the agency’s status and control over the group’s commercial deals.

On January 13, ADOR revealed that it had petitioned the Seoul Central District Court for an injunction to stop NewJeans members from making their own advertising deals without the agency’s consent.

The agency says the decision was made to ensure that it remains the official management agency for NewJeans until a final ruling is made on the lawsuit they filed back on December 3, 2024.

The lawsuit, titled "Confirmation of the Validity of the Exclusive Contract", is aimed at confirming the agency’s rights to the group under their current exclusive contracts.

An ADOR spokesperson explained, "This legal action is necessary to prevent confusion and potential harm to advertisers and other third parties. NewJeans members, who have recently tried to end their exclusive contracts with us, have been attempting to negotiate and sign contracts with advertisers independently."

The representative further clarified, "By filing for this injunction, we aim to make it clear that ADOR is committed to working with NewJeans and wants to avoid situations where things might get complicated if the contract validity ruling takes years to finalize."

ADOR also emphasized its ongoing commitment to supporting the group, saying, "We have always backed NewJeans’ entertainment activities with both resources and personnel, and we plan to continue doing so as we stand by the validity of our exclusive contract."

The agency added that they’ve received many external offers for advertisements and events, and internally, they’ve already made plans for the group’s future, including a full-length album release and fan meetings.

ADOR expressed hope that they can communicate properly with the NewJeans members about these upcoming projects.

With this injunction, ADOR is making sure it keeps control over the group’s activities and advertising opportunities for now, as it awaits the court’s final decision on their exclusive contract.

Source: [1]

Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.

On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.

Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.

Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”

Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."

She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."

She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”

Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”

Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.

He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."

He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”

Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”

That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”

He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”

Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!

Source: [1]