As the global hit Squid Game 2 continues to dominate, rumors have been circulating about the series earning a massive 1.5 trillion KRW in revenue. But now, Netflix is stepping in to clear up the confusion and deny these claims!
On January 1, Netflix made an official statement saying that the revenue estimates released by a domestic research organization on December 31 were “entirely false.” The streaming giant explained that their subscription-based model doesn’t generate extra income based on the popularity or viewership of individual shows.
Netflix went on to clarify that they don’t calculate revenue from shows like Squid Game 2 based on how many people watch it. Unlike box office films or video-on-demand services that rely on ticket sales or one-time purchases, Netflix subscribers pay a fixed monthly fee for unlimited access to all content. This makes it impossible to estimate revenue from a single series, no matter how successful it is.
The company expressed concern over the spread of misleading information, saying, “Since we produce content based on monthly subscription fees from our members, we are worried about the impact of false claims.”
Earlier, a research group had claimed that Squid Game 1 cost 25 billion KRW to produce and earned about 1 trillion KRW in revenue. With Squid Game 2 reportedly having a much higher production budget, they estimated it could generate at least 1.5 trillion KRW, but Netflix has made it clear that such predictions are not accurate.
Fans are left wondering just how much Squid Game 2 is really making—but one thing’s for sure: Netflix isn’t buying into the hype.
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