BLACKPINK's Rosé has just been crowned Song of the Year at the AAA 2024, and she's sending her thanks to her loyal fans, "Number Ones"!

On December 27, the 9th edition of the Asia Artist Awards (AAA 2024) was held at the IMPACT Challenger Hall 1-2 in Bangkok, Thailand, with hosts Ryu Jun Yeol, Jang Wonyoung, and Sung Hanbin leading the ceremony.

Rosé took home the coveted Song of the Year award for her massive hit, "Apartment," a collaboration with Bruno Mars that took the music world by storm. In a heartfelt video message, Rosé expressed her gratitude, saying, "It is an honor, and I am so thankful to receive such a big award, Song of the Year, at 'AAA.' I want to thank all the staff and people who worked hard on my first full album Rosie, and most of all, thank you and I love our Number Ones."

The AAA 2024 was a grand event, bringing together some of the biggest stars of the year. In addition to Rosé's win, artists like NewJeans, LE SSERAFIM, BIBI, SUHO, ZEROBASEONE, and NCT 127 lit up the stage with performances that had fans cheering.

On the actor side, big names like Kim Soo Hyun, Park Min Young, and Byeon Woo Seok also graced the event, making it a night to remember for fans in Bangkok and around the world.

Broadcast live on MTN in Korea and streamed globally on Weverse, AAA 2024 was an unforgettable celebration of the best in music and acting from across Asia.

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BLACKPINK’s Lisa recently revealed the challenges of being the CEO of her own company, LLoud, and shared some behind-the-scenes insights into the struggles of managing her own business.

In a February 28th video uploaded to the YouTube channel Zip Daesung, Lisa sat down as a guest and opened up about her journey as a one-person CEO.

During the shoot, as Lisa was getting her hair touched up, Daesung casually asked, "Have you been working with this crew for a long time?" to which Lisa replied, "Over a year. Ever since I started my company." She was referring to LLoud, the agency she founded just last year.

While discussing her experiences, Lisa added, "It’s fun. Of course, there are difficult parts," but quickly shifted the conversation, jokingly saying, "Aren’t you getting touched up?"

Daesung laughed and explained that his stylist wasn’t around at the moment, "The person who does that is off work. They’ll come back later after working nearby. It’s a bit more flexible." He joked further, "But we only pay for the time they’re here, and if they’re not here, we don’t pay for that time."

Lisa responded humorously, "I don’t think that’s bad. It’s good. Then, please step out for a moment. I don’t need any touch-ups." Her playful remark lightened the mood.

The conversation turned more serious when Daesung asked, "Do you ever feel like a CEO? Do you realize how much money goes out in unexpected places? Do you think, 'Oh, the company paid for this'?"

Lisa responded honestly, saying, "The music video costs are insane. It’s no joke." She went on to explain that managing the costs for music videos can be overwhelming, especially when you’re running a business alone.

Daesung agreed, commenting, "Yeah, both for us and for BLACKPINK, there’s a certain scale we’re used to from YG. The music itself is that kind of style, right?" He then asked, "When making a music video, do you just say, 'Can you please lower the cost?'"

Lisa didn’t hesitate to answer, saying, "Yes, I always ask them to reduce it." She elaborated, "I talk about the budget and ask for help. But it always ends up exceeding the budget. We just want to do our best. We want to meet the expectations."

It’s clear that Lisa’s commitment to her work goes beyond the financials, always striving to meet high expectations despite the challenges that come with running a company.

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