BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

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BLACKPINK’s Lisa recently revealed the challenges of being the CEO of her own company, LLoud, and shared some behind-the-scenes insights into the struggles of managing her own business.

In a February 28th video uploaded to the YouTube channel Zip Daesung, Lisa sat down as a guest and opened up about her journey as a one-person CEO.

During the shoot, as Lisa was getting her hair touched up, Daesung casually asked, "Have you been working with this crew for a long time?" to which Lisa replied, "Over a year. Ever since I started my company." She was referring to LLoud, the agency she founded just last year.

While discussing her experiences, Lisa added, "It’s fun. Of course, there are difficult parts," but quickly shifted the conversation, jokingly saying, "Aren’t you getting touched up?"

Daesung laughed and explained that his stylist wasn’t around at the moment, "The person who does that is off work. They’ll come back later after working nearby. It’s a bit more flexible." He joked further, "But we only pay for the time they’re here, and if they’re not here, we don’t pay for that time."

Lisa responded humorously, "I don’t think that’s bad. It’s good. Then, please step out for a moment. I don’t need any touch-ups." Her playful remark lightened the mood.

The conversation turned more serious when Daesung asked, "Do you ever feel like a CEO? Do you realize how much money goes out in unexpected places? Do you think, 'Oh, the company paid for this'?"

Lisa responded honestly, saying, "The music video costs are insane. It’s no joke." She went on to explain that managing the costs for music videos can be overwhelming, especially when you’re running a business alone.

Daesung agreed, commenting, "Yeah, both for us and for BLACKPINK, there’s a certain scale we’re used to from YG. The music itself is that kind of style, right?" He then asked, "When making a music video, do you just say, 'Can you please lower the cost?'"

Lisa didn’t hesitate to answer, saying, "Yes, I always ask them to reduce it." She elaborated, "I talk about the budget and ask for help. But it always ends up exceeding the budget. We just want to do our best. We want to meet the expectations."

It’s clear that Lisa’s commitment to her work goes beyond the financials, always striving to meet high expectations despite the challenges that come with running a company.

Source: [1]