• SEVENTEEN’s BSS Is Back as "Youth Protectors" with a Fun and Heartwarming January Comeback

    The energetic and fun-loving special unit of SEVENTEEN, BSS (Seungkwan, DK, and Hoshi), is ready to return with a bang! Their second single album, "TELEPARTY," will drop on January 8, and fans can’t wait.

    At midnight KST on December 27, Pledis Entertainment shared the exciting teaser for BSS’s comeback through HYBE Labels' YouTube channel and SEVENTEEN’s social media. The trailer, titled "How is your youth?", instantly grabbed attention with its touching and inspiring vibe.

    The trailer dives deep into the meaning of youth, opening with the question: "What is youth? Is it simply about being young?" It shows everyday moments from people of all ages and ends with the uplifting answer: "Youth is about enjoying the life you’re living at this very moment."

    BSS takes on the role of "Youth Protectors," spreading joy and positivity across generations. In the teaser, they give tired students a break, take on extra work for stressed office workers, and even add some romance for two elderly individuals stuck in routine. Their efforts bring smiles, laughter, and a reminder to embrace life’s little moments.

    Fans were also thrilled to see a familiar face in the trailer—actor Moon Sang Hoon, famous for his "Moon Saem" character from the YouTube channel Bba-Doners. His comedic interactions with BSS added even more charm and excitement.

    The title of the album, "TELEPARTY," combines "Telepathy" and "Party," representing a celebration that connects everyone in the world. Through this concept, BSS sends the heartwarming message: "If you’re happy in this moment, you are living your youth."

    Pledis Entertainment revealed that this album has been in the works since early this year and promises top-quality music. Fans can expect not just great songs but also a lot of energy and joy from this special unit.

    Meanwhile, SEVENTEEN has been keeping busy with their SEVENTEEN [RIGHT HERE] WORLD TOUR IN JAPAN, performing ten incredible shows in four domes. They’ll continue their stadium concerts in major cities across Asia in January and February, keeping their momentum strong.

    Mark your calendars for January 8 and get ready to party with BSS!

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  • Rosé Beats G-Dragon to Take 1st Place in December 2024 Idol Brand Reputation Rankings — Here's Why Fans Can't Get Enough

    BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

    The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

    They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

    The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

    Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

    Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

    Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

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