• Is Salt Entertainment Losing Its Top Stars? Kim Seon Ho Follows Kim Ji Won to Song Joong Ki’s Agency!

    After Kim Ji Won’s unexpected departure from Salt Entertainment, it now seems that Kim Seon Ho will also be leaving the agency.

    Both stars are reportedly headed to High Zium Studio, the agency run by Song Joong Ki, and this news is stirring up plenty of buzz. What’s behind this wave of talent moving away from Salt?

    Kim Ji Won, who signed with Salt Entertainment in 2020, made headlines in June 2022 when she suddenly announced her departure after finishing the drama My Liberation Notes. While the official statement wished her the best, many insiders speculated about the reasons behind the split.

    Some rumors suggested that Kim Ji Won was unhappy with her role in the drama, especially for being overshadowed by her co-star, Son Seok Koo. Others believed that Salt made mistakes by trusting writer Park Hae Young too much when signing the project.

    Now, just two years after Kim Ji Won’s departure, Kim Seon Ho is reportedly set to follow in her footsteps and leave Salt Entertainment for High Zium Studio. Although High Zium has denied confirming any contract details, insiders believe it’s almost certain that the actor will make the move.

    For Salt, this is a huge blow, especially since Kim Seon Ho has become a popular star in Southeast Asia, which helped the agency rake in significant revenue.

    An entertainment insider shared, "Salt worked hard to build connections in Southeast Asia for Kim Seon Ho, thanks to Park Shin Hye’s network. It was a successful partnership, but now it looks like they’re parting ways."

    Salt’s connections in countries like Thailand, the Philippines, and Indonesia were largely due to Park Shin Hye’s previous fan meetings and events there. These efforts helped Kim Seon Ho rise to stardom in Southeast Asia, but Salt couldn’t secure a contract extension.

    Salt also managed to protect Kim Seon Ho’s reputation during his 2021 scandal with weathercaster Choi Young Ah.

    After Choi Young Ah’s false claims about pregnancy and abortion, public opinion shifted in Kim Seon Ho’s favor. The agency’s handling of the situation earned them praise, but despite their efforts, they couldn’t keep their rising star.

    A manager with years of experience in the industry shared, "The loyalty of extending contracts for 1-2 years after a 7-year contract ends is disappearing. Agencies are under pressure due to the economic downturn, and more companies are being listed, making it harder to maintain these long-term relationships."

    With Kim Seon Ho and Kim Ji Won leaving, many are wondering if Salt can bounce back from this blow or if High Zium Studio will continue to attract more talent from under their noses.

    Source: [1]

  • Rosé Beats G-Dragon to Take 1st Place in December 2024 Idol Brand Reputation Rankings — Here's Why Fans Can't Get Enough

    BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

    The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

    They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

    The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

    Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

    Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

    Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

    Source (1)