BTS member Jin has once again shown why he's called the "Global Sold-Out King"!
On December 21, Jin was spotted enjoying a meal in Seoul with celebrity chef Baek Jong Won. Fans couldn’t stop talking about his stunning visuals and kind demeanor, with videos and pictures of him spreading like wildfire on social media.
What caught everyone’s attention was Jin’s jacket—a Stage Sweater Puffer from ALO priced at $398 USD (about 670,000 KRW).
After fans identified it, the jacket sold out completely on ALO’s official website, along with all versions on other platforms. The site now shows a "Restock Notification" button, proving Jin’s unmatched influence.
Jin became a global ambassador for ALO, often called the "Hermès of yoga wear", in October. Since then, items he promotes, like hats and outfits, have consistently sold out.
ALO is preparing to open its first flagship store in Korea next April—a six-story location in Dosan Park—no doubt boosted by Jin’s star power.
Jin’s ability to cause sell-outs isn’t new. Known as the "Visual King" and "Sold-Out King", anything he wears, eats, or endorses tends to vanish from shelves.
In July, Jin was named a global ambassador for the luxury jewelry brand FRED, and necklaces worth 134.6 million KRW sold out almost instantly. The brand’s website even crashed due to heavy traffic!
Similarly, his appointment as a global ambassador for GUCCI led to sold-out items and overwhelmed websites. As the face of Amorepacific’s beauty brand LANEIGE, Jin’s campaign products topped global sales charts and sold out quickly.
Beyond fashion and beauty, Jin’s impact extends to other industries. He represents the U.S. audio company Dolby, serves as a tourism ambassador for Seoul, and collaborates with Baek Jong Won on the traditional liquor IGIN, which also saw explosive sell-outs.
Fans are once again amazed by Jin’s influence, proving he truly is a global phenomenon!
Source: [1]
