NewJeans has made waves after announcing their decision to terminate their exclusive contract with their agency, ADOR.

Now, the group is taking matters into their own hands by directly reaching out to global luxury brands to negotiate ambassador contracts. However, this bold move is raising concerns and sparking controversy in the entertainment industry.

According to sources on December 18th, NewJeans recently attempted to contact luxury watch brand O, negotiating a two-party contract through their manager A, who is still affiliated with ADOR.

This move came after NewJeans declared the end of their contract with ADOR on November 29th. Insiders claim that NewJeans began bypassing their agency, reaching out to advertisers on their own with the help of ADOR staff.

In an interview, Manager A revealed, "I conveyed NewJeans' intention to continue fulfilling their advertising contracts as planned, even after the contract termination." This admission sparked controversy, as it implied that NewJeans was trying to negotiate directly with advertisers, which may violate the terms of their previous agreement with ADOR.

During their press conference announcing the termination of their contract, NewJeans assured the public that they would continue with their scheduled events and advertisements, with the full support of ADOR.

However, it seems that the group may have gone behind ADOR’s back to pursue a deal with brand O, which could result in legal issues.

Legal experts have pointed out that these actions could potentially be seen as a breach of the exclusive contract, warning that it may lead to serious consequences for NewJeans in any future legal disputes. In addition to brand O, it was reported that NewJeans also attempted to directly approach another luxury brand through a different manager, B, who left ADOR.

As the situation continues to unfold, ADOR has taken action. Manager A has been placed on standby, and ADOR has informed brand O that any direct contract with NewJeans could be seen as a violation of their agreement. The agency has also told other potential advertisers that all deals involving NewJeans should be coordinated through ADOR.

The ongoing drama has left many fashion brands cautious about working with NewJeans. Sources say that brands, once eager to sign the group for major ambassador deals, are now reconsidering their options.

One industry insider commented, "NewJeans was a group that had a lot of potential, but with this situation, it’s hard to say if brands will take the risk. It’s a shame because they were on track to be as big as BLACKPINK."

As confusion continues to grow, many are questioning if NewJeans’ "self-independent" move will hurt their reputation in the fashion world. The group's popularity is undeniable, but the risks associated with bypassing their agency might cause some brands to think twice.

Source: [1]

Girls' Generation member YoonA opened up about why she didn’t invite fellow member Hyoyeon to her birthday party, and it turns out, there was a bit of tension behind it!

On December 18th, a new video titled "Drinking with My Little Sister YoonA" was uploaded to Hyoyeon’s YouTube channel Hyoyeon's Level Up.

In the video, YoonA joined Hyoyeon for a fun conversation where she shared some surprising details about her birthday celebration.

During the chat, YoonA revealed that she had asked the Girls' Generation group chat if anyone was free to join her for a birthday meal.

However, her request was met with rejection from the members, leaving YoonA a little upset. She explained, "As my birthday was approaching, I asked in the Girls' Generation group chat, 'Would you like to have a birthday meal together? Is anyone free?' But everyone rejected me. Honestly, I was a little upset."

Hyoyeon pointed out, “At that time, YoonA only mentioned it when the date was almost here,” and Yoona agreed, saying, “I ended it by saying, 'I’ll try to find another date, let’s meet soon.'”

However, the situation took a turn when YoonA talked about how Sooyoung’s birthday went. She shared, "When Sooyoung’s birthday came around, a few of us went to eat meat, and I said, 'This place is really good, let’s come here again if we get the chance.' Later, Sooyoung and Tiffany asked, 'When will you be free?' so we went back to that place again.”

To YoonA’s surprise, what she thought was just a casual meal turned into an entire birthday celebration with the members. She admitted, "I thought the members were just buying me a meal, but it turned into a birthday party. I kept thinking, 'It would have been better if all the members were there.'"

Hyoyeon, feeling guilty, apologized to YoonA, saying, "I’m really grateful that the other members took care of it instead." YoonA, in good spirits, jokingly responded, "Buy me a meal sometime," to which Hyoyeon cheerfully replied, "I can always buy you a meal."

It seems like the members are still as close as ever, despite the mix-up!

Source: [1]