NewJeans' Danielle Makes a Huge Move After Leaving ADOR, Becomes Global Ambassador for Luxury Brand Omega – Here's What She Had to Say!
Danielle, a member of the hit K-pop group NewJeans, has just landed a major milestone in her career. She has been chosen as the global ambassador for the world-renowned Swiss luxury watch brand, Omega!
On December 17th, NewJeans official account shared the exciting news. In the stunning photos released, Danielle looked absolutely breathtaking, radiating elegance and luxury.
She donned a chic black outfit, perfectly paired with a sophisticated Omega watch, showing off her graceful and refined aura.
Danielle herself couldn’t be more thrilled, saying, “Watches are a great way to express my style in different ways,” adding, “I’m amazed to be part of this brand alongside so many inspiring people.”
Her excitement is clear as she joins the ranks of other influential figures representing the prestigious brand.
Omega's CEO also had nothing but praise for Danielle, stating, “Danielle is full of energy and brightness. We have been greatly inspired by her positivity and confident sense of style.”
The CEO went on to express how excited they are to have Danielle as the face of Omega, looking forward to a long and successful partnership.
This is just the latest chapter in the rising star's career, as all members of NewJeans—Minji, Hanni, Danielle, Haerin, and Hyein—are now ambassadors for top global fashion brands. The group continues to dominate both the music and fashion scenes!
NewJeans Faces Backlash for Allegedly Contacting Brands Without Agency Approval – Is This a Game-Changer or a Huge Mistake?
NewJeans has made waves after announcing their decision to terminate their exclusive contract with their agency, ADOR.
Now, the group is taking matters into their own hands by directly reaching out to global luxury brands to negotiate ambassador contracts. However, this bold move is raising concerns and sparking controversy in the entertainment industry.
According to sources on December 18th, NewJeans recently attempted to contact luxury watch brand O, negotiating a two-party contract through their manager A, who is still affiliated with ADOR.
This move came after NewJeans declared the end of their contract with ADOR on November 29th. Insiders claim that NewJeans began bypassing their agency, reaching out to advertisers on their own with the help of ADOR staff.
In an interview, Manager A revealed, "I conveyed NewJeans' intention to continue fulfilling their advertising contracts as planned, even after the contract termination." This admission sparked controversy, as it implied that NewJeans was trying to negotiate directly with advertisers, which may violate the terms of their previous agreement with ADOR.
During their press conference announcing the termination of their contract, NewJeans assured the public that they would continue with their scheduled events and advertisements, with the full support of ADOR.
However, it seems that the group may have gone behind ADOR’s back to pursue a deal with brand O, which could result in legal issues.
Legal experts have pointed out that these actions could potentially be seen as a breach of the exclusive contract, warning that it may lead to serious consequences for NewJeans in any future legal disputes. In addition to brand O, it was reported that NewJeans also attempted to directly approach another luxury brand through a different manager, B, who left ADOR.
As the situation continues to unfold, ADOR has taken action. Manager A has been placed on standby, and ADOR has informed brand O that any direct contract with NewJeans could be seen as a violation of their agreement. The agency has also told other potential advertisers that all deals involving NewJeans should be coordinated through ADOR.
The ongoing drama has left many fashion brands cautious about working with NewJeans. Sources say that brands, once eager to sign the group for major ambassador deals, are now reconsidering their options.
One industry insider commented, "NewJeans was a group that had a lot of potential, but with this situation, it’s hard to say if brands will take the risk. It’s a shame because they were on track to be as big as BLACKPINK."
As confusion continues to grow, many are questioning if NewJeans’ "self-independent" move will hurt their reputation in the fashion world. The group's popularity is undeniable, but the risks associated with bypassing their agency might cause some brands to think twice.
