(G)I-DLE’s leader, Jeon Soyeon, has finally confirmed her contract renewal with Cube Entertainment, putting an end to weeks of speculation about the group’s future. Fans can now breathe a sigh of relief as all five members are staying together.

On December 1, Soyeon took to her Instagram to share the news directly with fans. In her heartfelt post, she expressed her deep gratitude, “I’m so thankful to Neverver (a sweet nickname for their fan club, Neverland) and everyone who loves (G)I-DLE’s music. And, of course, I love my members the most.”

Reflecting on their seven-year journey, she said, “We’ve gone through so much together—happiness, sadness, despair, and hope. These experiences have made us stronger as a team.”

Soyeon also addressed why the contract renewal process took longer than fans might have expected. She explained, “Since we’re friends who grew up in completely different environments and only met as adults, it naturally took time for us to make this decision. Neverver, I know you were really worried. But in the end, all five of us shared the same thought—we wanted to stay together.”

She added, “I’m so happy and proud to continue as (G)I-DLE’s leader. Miyeon unnie, Minnie unnie, Yuqi, and Shuhua—thank you so much, and I love you all. Neverver and (G)I-DLE, let’s stay together forever!”

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The announcement comes just after (G)I-DLE won the grand prize for “Record of the Year” at the 2024 Melon Music Awards (MMA 2024) on November 30. During her acceptance speech, Soyeon addressed the swirling rumors directly , “Lately, there have been so many articles saying (G)I-DLE might disband because of my contract. Some even said this was the end for us. But I want to make this clear—all five of us have renewed our contracts. We finalized the decision just before stepping on stage tonight. Next year, the year after, and for as long as we can, the five of us will continue as (G)I-DLE. We’ll repay you with amazing music.”

Fans are now celebrating this joyful news and eagerly anticipating what the group has in store for the future. It’s clear that (G)I-DLE is here to stay!

Source: [1]

NewJeans has made waves after announcing their decision to terminate their exclusive contract with their agency, ADOR.

Now, the group is taking matters into their own hands by directly reaching out to global luxury brands to negotiate ambassador contracts. However, this bold move is raising concerns and sparking controversy in the entertainment industry.

According to sources on December 18th, NewJeans recently attempted to contact luxury watch brand O, negotiating a two-party contract through their manager A, who is still affiliated with ADOR.

This move came after NewJeans declared the end of their contract with ADOR on November 29th. Insiders claim that NewJeans began bypassing their agency, reaching out to advertisers on their own with the help of ADOR staff.

In an interview, Manager A revealed, "I conveyed NewJeans' intention to continue fulfilling their advertising contracts as planned, even after the contract termination." This admission sparked controversy, as it implied that NewJeans was trying to negotiate directly with advertisers, which may violate the terms of their previous agreement with ADOR.

During their press conference announcing the termination of their contract, NewJeans assured the public that they would continue with their scheduled events and advertisements, with the full support of ADOR.

However, it seems that the group may have gone behind ADOR’s back to pursue a deal with brand O, which could result in legal issues.

Legal experts have pointed out that these actions could potentially be seen as a breach of the exclusive contract, warning that it may lead to serious consequences for NewJeans in any future legal disputes. In addition to brand O, it was reported that NewJeans also attempted to directly approach another luxury brand through a different manager, B, who left ADOR.

As the situation continues to unfold, ADOR has taken action. Manager A has been placed on standby, and ADOR has informed brand O that any direct contract with NewJeans could be seen as a violation of their agreement. The agency has also told other potential advertisers that all deals involving NewJeans should be coordinated through ADOR.

The ongoing drama has left many fashion brands cautious about working with NewJeans. Sources say that brands, once eager to sign the group for major ambassador deals, are now reconsidering their options.

One industry insider commented, "NewJeans was a group that had a lot of potential, but with this situation, it’s hard to say if brands will take the risk. It’s a shame because they were on track to be as big as BLACKPINK."

As confusion continues to grow, many are questioning if NewJeans’ "self-independent" move will hurt their reputation in the fashion world. The group's popularity is undeniable, but the risks associated with bypassing their agency might cause some brands to think twice.

Source: [1]