SM Entertainment's top artists lit up tvN's Fifteen Nights on Business Trip, airing a special episode to celebrate the company’s upcoming 30th anniversary. The lineup included Kangta, TVXQ’s Changmin, Super Junior’s Leeteuk, Girls’ Generation’s Hyoyeon, SHINee’s Key, EXO’s Suho, Red Velvet’s Seulgi, NCT’s Doyoung, aespa’s Karina, and RIIZE’s Wonbin, creating buzz even before its release. The episode scored an impressive 2.6% nationwide rating (Nielsen Korea), claiming the #1 spot among all cable shows for the day.

The episode opened with a cheerful vibe, as the artists donned pink outfits, SM's signature color. Kicking things off, each group showcased their legendary choreography. The highlight of the first segment was the classic music quiz. Karina and Key wowed everyone with their deep K-pop knowledge, while Kangta relived the past with his spontaneous dance moves. Hyoyeon, Suho, and Wonbin brought endless laughter with their funny wrong answers.

In another memorable moment, Kangta joined the group for a performance of NCT DREAM’s Candy, seamlessly blending in. The episode also gave fans heartwarming interactions, such as senior-junior chats between Changmin and Suho, and Kangta and Doyoung, showing the strong bonds within SM.

Later, the show turned into a riot during a character quiz, with Seulgi’s hilarious mistakes and Leeteuk’s quick humor stealing the spotlight. The episode wrapped up with a celebratory dinner, where the artists expressed gratitude for SM’s 30-year journey. “We thank all our seniors and juniors. This milestone is possible because of everyone,” they shared.

Fans were treated to even more fun as behind-the-scenes clips were uploaded on Fifteen Nights' YouTube channel, keeping the excitement alive.

Looking ahead, SM Entertainment is gearing up for its grand 30th anniversary celebration with SMTOWN LIVE 2025, set for January 11–12, 2025, at Seoul’s Gocheok Sky Dome.

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Kwon Eun Bi is living the dream — solo success, tons of ads, and now… a building under her name!

On April 21, a new episode was uploaded on the Donghaemul and Baekdu Eunhyuk YouTube channel.

In the video, Kwon Eun Bi opened up about her viral Waterbomb moment, her career boost, and her big investment move.

The former IZ*ONE member confidently said, “Is there a Waterbomb goddess I feel competitive with? Honestly, not even one. I don’t care. Aren’t I the best?” Eunhyuk backed her up, saying, “The original has a different level. I can’t argue with that.”

Eun Bi also talked about how nervous she was at the time. “That was my first festival in Seoul. I was alone on such a big stage, and I was so nervous. You never know when success will hit. I didn’t think that performance would blow up,” she said.

Surprisingly, she didn’t feel the buzz while performing. “I was on stage around 1 PM, and there were still lots of empty seats. I kept thinking, ‘Is this okay? What if it goes badly?’ But when I got home, the reaction just exploded. I was shocked!”

Eunhyuk asked, “You must’ve gotten a lot of ads after that, right?” She replied with a smile, “Yes, I did a lot of ads after Waterbomb.” KCM chimed in and teased, “You even bought a building with all that money!”

Eun Bi laughed and admitted, “I was already making money before, but after Waterbomb, the income ratio felt like 3 to 7. I got tons of commercial deals and events. And since I’m working alone now, I don’t need to share my income with group members, so that helped a lot.”

Netizens are cheering her on, calling her a true queen of the solo era — with business smarts to match her talent!

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