BTS's Jin has been recognized as the most mentioned global celebrity at the 2025 Spring/Summer Fashion Week, proving his superstar status worldwide.
Global platform Sprinklr recently revealed the most mentioned designers and celebrities online after Fashion Week, and Jin topped the list as the most mentioned celebrity across Milan, Paris, and other Fashion Weeks. The most mentioned designer was Gucci, the luxury fashion brand for which Jin is a global ambassador.
On September 20th (Korean time), Jin attended the Gucci 2025 Spring/Summer Women’s Fashion Show in Milan, Italy, drawing massive attention. His appearance made global headlines and caused a huge buzz on social media.
Jin also ranked first as the "Most Mentioned Celebrity at Milan Fashion Week," where Gucci was the most talked-about designer. Many fashion industry professionals, including Vogue Scandinavia's editor-in-chief, posted videos of the overwhelming cheers Jin received at the Gucci show, with captions like, "Look at the roar when Jin comes out of Gucci. Oh my God!"
Jin’s presence in Milan led to reactions such as, "He gathered the largest crowd in Milan’s history," and "No one has ever done this before." Major media outlets like Paris Match in France declared, "Europe’s darling Jin has captured the heart of Italy’s Fashion Week," and "Gucci won Jin's favor in the battle between luxury brands from European countries," making him the top topic.
Jin’s style didn’t go unnoticed either. He was named one of the best-dressed celebrities of the week by Socialite Life, alongside Natalie Portman and Tyler James Williams. He was also chosen as a best-dressed celebrity by Vogue, The Free Press Journal, Hindustan Times, and more, confirming his status as a "global fashion icon."
As Gucci and high jewelry brand Fred's global ambassador, Jin's debut at his first fashion show caused an explosive reaction worldwide. His appointment as an ambassador led to the rapid sell-out of a 134.6 million KRW necklace and caused both brands’ websites to crash. At his first show, Jin’s stunning visuals and elegant presence earned him the title "God of Beauty."
The necklace he wore at the Gucci show also sold out in the U.S. Jin's global influence extends beyond fashion, as he’s also the global ambassador for ALO, the campaign model for Dolby, and the tourism ambassador for Seoul.
Meanwhile, Jin continues to capture the world’s attention with his debut solo album Happy, released on November 15th, further solidifying his position as a true global superstar.
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