JTBC's A Virtuous Business has concluded with its highest-ever ratings.
According to Nielsen Korea, the 12th and final episode of A Virtuous Business, which aired on November 17, recorded a nationwide viewership rating of 8.58%.
This marks an impressive rise from the previous record of 6.035%, set by episode 6, showing a growth of over 2 percentage points.
Set in 1992, during a time when discussions about sex were taboo, A Virtuous Business follows the story of four women, the "Bangpan Sisters", who dive into the world of adult product sales in a rural town.
The series, filled with themes of independence, growth, and friendship, captured the hearts of viewers and ended on a high note.
Source: [1]